HORI Co., Ltd. (commonly known as HORI) is a Japanese manufacturer of gamepads, racing wheels, headsets, arcade sticks and other accessories for consoles under third-party agreements with companies such as Nintendo, Microsoft (Xbox) and Sony (PlayStation). [1][2] HORI entered the video game market in 1985 with the release of a peripheral for the Nintendo Entertainment System.[3] Today, sim racing wheels, such as the HORI Apex Racing Wheel, are HORI's best selling-products.[4]