Honigman (clothing company)

Honigman is an Israeli fashion company specializing in ladies fashion clothing. For children, a separate store Honigman Kids exists alongside their sub-brand Virus, sold inside the Honigman Kids stores. Honigman is also the parent company to the teen fashion clothing brand, TNT.

Established in 1947, Honigman is one of Israel's largest clothing companies with its three brands, Honigman, Honigman Kids, and TNT, being sold in 150 stores across the country.[1]

History

In March 2011, TNT was in a dispute with Israel's Consumer Protection Unit over a winter campaign starring Brazilian model, Jesus Luz and Irina Denisova. The Unit ordered TNT to remove the ads within seven days, alleging that Denisova appeared underage and that the ads were of a sexual nature. TNT responded: "We reject the claim that the model poses as an underage girl, and we would like to stress that the model was 19 at the time the campaign was shot. To dispel any doubt, the billboard signs and store ads included a caption stating that 'the models are adults.'"[2]

Models

  • Sendi Bar
  • George Barnett
  • Jesus Luz[3][4]
  • Melanie Peres
  • Shiraz Tal
  • Ayelet Zurer

See also

  • Israeli fashion

References

  1. Georgian Chamber of Commerce and Industry retrieved 2008-05-22^
  2. Crystal, Meirav (11 March 2011).TNT ordered to remove sexual ads YNet News. Retrieved on 14 March 2025^
  3. (15 March 2012). חזוס כוכב עליון (Jesus is a Superstar) Israel HaYom. Retrieved on 14 March 2025^
  4. חזוס לוז נסחט Walla. 25 August 2010^