Honigman is an Israeli fashion company specializing in ladies fashion clothing. For children, a separate store Honigman Kids exists alongside their sub-brand Virus, sold inside the Honigman Kids stores. Honigman is also the parent company to the teen fashion clothing brand, TNT.
Established in 1947, Honigman is one of Israel's largest clothing companies with its three brands, Honigman, Honigman Kids, and TNT, being sold in 150 stores across the country.[1]
History
In March 2011, TNT was in a dispute with Israel's Consumer Protection Unit over a winter campaign starring Brazilian model, Jesus Luz and Irina Denisova. The Unit ordered TNT to remove the ads within seven days, alleging that Denisova appeared underage and that the ads were of a sexual nature. TNT responded: "We reject the claim that the model poses as an underage girl, and we would like to stress that the model was 19 at the time the campaign was shot. To dispel any doubt, the billboard signs and store ads included a caption stating that 'the models are adults.'"[2]