Honda Ye (Chinese: 本田烨) is a sub-brand of the Japanese automobile manufacturer Honda, specializing in battery electric vehicles (BEVs) for the Chinese market. Launched in 2024, the Ye brand is part of Honda's broader strategy to introduce 10 electric vehicle models in China by 2027, six of which will be under the Ye brand. The name "Ye" (烨) translates to "shine brilliantly" in Chinese, reflecting the brand's focus on innovation and sustainability.
History
Honda unveiled the Ye sub-brand at the Auto China exhibition in April 2024. The launch marked Honda's commitment to expanding its electric vehicle offerings in China, one of the world's largest markets for electric vehicles. The Ye brand will produce and market its vehicles through Honda's joint ventures in China, GAC Honda and Dongfeng Honda.[1][2]
The first models under the Ye brand, the P7 and S7, were introduced in 2024, with the GT concept set to follow in 2025.[3]