Home Instead is a network of franchise businesses specializing in non-medical in-home care and support for older people. Founded in 1994, with headquarters in Omaha, it is the largest senior care franchise in the world, with 1200 independently owned and operated offices across six countries. In August 2021, the company was acquired by Honor Technology, based in San Francisco.[1] The organization has been recognized as one of the key providers in the global home care services market.[2]
The company was founded by Paul and Lori Hogan in 1994 and has received recognition for its business success from Entrepreneur Magazine, Franchise Times,[3] the International Franchise Association, and various industry publications.[4] In 2025, Paul and Lori Hogan were inducted into the Nebraska Business Hall of Fame for their significant impact on business and the wider community.[5] Seth Sternberg serves as the current