Herschel Supply Co. (or simply Herschel) is a Canadian company selling hipster retro backpacks and accessories.[1] The company was founded in 2009 by Lyndon and Jamie Cormack, and is based in Vancouver, British Columbia.
Herschel manufactures its products in China and Southeast Asia.[2] They make backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders' great grandparents settled.[3]
Herschel's first store in Canada opened in Vancouver's Gastown in 2018.[4][5] Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris.[4] Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread".[3]
External links
References
- Mark McMahon. Why Herschel Supply is the king of the hipster-retro backpack Esquire Middle East, 2019-08-05, retrieved 2019-10-28^
- Bryant Urstadt. The Manufactured Nostalgia Behind the Herschel Backpack Bloomberg, 14 May 2015, retrieved 2020-08-24^
- Jay Deshpande. How Herschel Happened Slate, 2 September 2016, retrieved 2 September 2016^
- Herschel Vancouver store finally set to open in Gastown | Venture 24 March 2016^
- Herschel Supply Co. confirms opening of brick-and-mortar store in Vancouver Georgia Straight Vancouver's News & Entertainment Weekly, 2017-07-06, retrieved 2017-09-26^