Herschel Supply Co. (or simply Herschel) is a Canadian company selling hipster retro backpacks and accessories.[1] The company was founded in 2009 by Lyndon and Jamie Cormack, and is based in Vancouver, British Columbia.
Herschel manufactures its products in China and Southeast Asia.[2] They make backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders' great grandparents settled.[3]
Herschel's first store in Canada opened in Vancouver's Gastown in 2018.[4][5]