Storylines
The event comprised eight matches, including one on the Kickoff pre-show, that resulted from scripted storylines. Results were predetermined by WWE's writers on the Raw brand,[6][7] while storylines were produced on WWE's weekly television show, Monday Night Raw.[8]
At Clash of Champions, Charlotte defeated Sasha Banks and Bayley to retain the Raw Women's Championship.[9] On the October 3 episode of Raw, after Bayley took out Charlotte's protégé, Dana Brooke, backstage, Banks defeated Charlotte by submission to become a two-time champion.[10] A rematch was scheduled for Hell in a Cell,[11] and on the October 10 episode, Banks challenged Charlotte to a Hell in a Cell match, which Charlotte accepted. This was later confirmed by Raw General Manager Mick Foley, making this the first women's Hell in a Cell match.[12]
At Clash of Champions, Roman Reigns defeated Rusev to win the United States Championship.[9] The following night on Raw, the rematch between the two ended in a double countout.[13] On the October 3 episode, Rusev's wife, Lana, demanded a rematch, after which, Rusev attacked Reigns and tried to leave with the title belt, but Reigns attacked him with a Superman Punch and declared he would fight Rusev in a Hell in a Cell match, a request that was later approved by management.[10]
At Clash of Champions, Kevin Owens defeated Seth Rollins to retain the WWE Universal Championship, largely due to interference from Chris Jericho.[9] In the following weeks, Rollins and Owens continued to taunt each other and a rematch was scheduled for Hell in a Cell.[11] On the October 10 episode of Raw, General Manager Mick Foley and Commissioner Stephanie McMahon made the match a Hell in a Cell match to prevent further interference. That same night, Rollins defeated Jericho to keep the match one-on-one; had Jericho won, the match would have become a triple threat match.[12]
Dana Brooke defeated Bayley on the October 17 episode of Raw[14] and attacked her the following week during an arm wrestling contest.[15] On October 26, a match between the two was scheduled for Hell in a Cell.[16]
At Clash of Champions, T. J. Perkins defeated The Brian Kendrick to retain the WWE Cruiserweight Championship. Kendrick subsequently attacked Perkins after the match.[9] The following night on Raw, Kendrick challenged Perkins to another match.[13] The following week, Kendrick defeated Perkins by submission.[10] On the October 10 episode, a match between the two was scheduled for Hell in a Cell.[12]
At Clash of Champions, the final match of the Best of Seven Series for a title opportunity between Cesaro and Sheamus ended in a no contest.[9] The following night on Raw, General Manager Mick Foley would not allow further matches between the two and decided to put Cesaro and Sheamus together as a team against Raw Tag Team Champions The New Day (Big E, Kofi Kingston, and Xavier Woods).[13] Cesaro and Sheamus continued to argue with each other over the following weeks, but on the October 10 episode, they were given a title match against New Day at Hell in a Cell.[12]
On the October 10 episode of Raw, Luke Gallows and Karl Anderson attacked Enzo Amore and Big Cass.[12] The following week, Big Cass defeated Anderson.[14] On October 24, a match between the two teams was scheduled for Hell in a Cell.[17]
On October 26, a cruiserweight division match pitting Cedric Alexander, Lince Dorado, and Sin Cara against Tony Nese, Drew Gulak, and Ariya Daivari was scheduled for the Hell in a Cell Kickoff pre-show.[18]