Heineken Malaysia

Beer

Heineken is a 5% alcohol by volume (ABV) pale lager that is one of Heineken Malaysia's[6] flagship products. It is brewed using an original recipe since 1873 from three main ingredients: water, malt (barley), and hops.[7] The beer is recognisable for its iconic green bottle and red star.[8]

Heineken 0.0 is a non-alcoholic malt beverage that was launched in the Netherlands in 2017[9] and introduced in Malaysia in July 2019.[10] The beverage is double brewed with natural ingredients including water, malted barley, hops and yeast then undergoes a de-alcoholisation process.[11]

Tiger Beer is a 5% ABV Asian lager, first brewed in 1932 by Malayan Breweries Limited in Singapore.[12] Available in over 60 countries worldwide, the lager has won over 50 international awards and accolade.[13]

A variant of regular Tiger Beer, Tiger Crystal is a light lager with a 4.2% ABV, brewed at -1 °C giving the beverage a low bitterness and refreshing finish.[6] Initially released as a limited-edition beverage in conjunction with the Lunar Year of the Tiger in Malaysia in 2010,[14] the beverage returned in 2019 after proving to be a success across markets in Asia.[15]

Anchor Smooth was the first lager to be brewed locally in Malaysia in 1933.[16] The lager has a 4.0% ABV, brewed to a smooth blend of aromatic hops.[6]

Kilkenny is a 4.0% ABV Irish ale that originated from the city of Kilkenny in Ireland in 1710.[6] The red velvety ale combines the bitterness of hops with the sweetness from the malt along with hints of coffee from the roasted barley. This gives the beverage a mix of fruity, floral and malty aromas.[17]

Paulaner is a 5.5% ABV German wheat beer that is brewed using a membrane filtration system which ensures a gentle filtration process to produce a clear beer.[18]

Kirin Ichiban is a Japanese 100% malt beer with a 5.0% ABV.[19] Available in more than 40 countries, the beer was first introduced in Malaysia in 2014, making it Heineken Malaysia's first Japanese product in its portfolio. The beer is brewed using a “First Press” method where only the first press of malt is extracted to make the beer.[6] This gives the beverage a crisp, rich flavour that leaves an aftertaste.

• Heineken

• Heineken 0.0

• Tiger Beer

• Tiger Crystal

• Anchor Smooth

• Kilkenny

• Paulaner

• Kirin Ichiban

Stout

Guinness is a 5.5% ABV stout recognised for its distinct taste and heritage. The beverage sells more than 10 million pints daily worldwide.[20] In 1965, Heineken Malaysia brewed the first Guinness at its Sungei Way Brewery. Heineken Malaysia is a 5-time winner of the “Guinness League of Excellence,” in recognition for being the best brew in the world outside of Dublin.[6]

• Guinness

Cider

Strongbow Apple Ciders is a 4.5% ABV cider[6] sold globally in over 70 countries.[21] Launched in the UK in 1960 by H.P. Bulmer, the beverage uses apples grown and harvested from Herefordshire[22] where the cider is pressed and bottled.

Launched in 2017, Apple Fox Cider is a 4.5% ABV New Zealand-inspired cider produced in Heineken Malaysia.[23] Using apples sourced from orchards over the world, this gives the cider a crisp texture and intense flavour.[24]

• Strongbow Apple Ciders

• Apple Fox Cider

Other brands in Heineken Malaysia’s portfolio

Anglia Shandy is a beverage made of a blend of beer and fizzy lemonade with an ABV of less than 1%.[25]

Malta is a lightly carbonated non-alcoholic malt beverage containing high concentrations of vitamins B1, B3 and B6.[26]

• Anglia Shandy

• Malta

Taxes

Heineken Malaysia contributed over RM1.3 billion in taxes to the Malaysian government annually.[27]

Employment/Jobs creation

As part of the brewing industry, the company contributes to the creation of over 60,000 jobs in Malaysia.[28]

Sustainability

The BaBW supports 10 out of 17 of the United Nations Sustainable Development Goals.[30]

• HEINEKEN's Global sustainability strategy - Brewing a Better World (BaBW)[29]

• Value Chain - The company's sustainability strategy covers the entire value chain ‘From Barley to Bar’.[29]

Advocating Responsible Consumption

Heineken Malaysia promotes their products responsibly, advocating responsible consumption to create a sensible drinking culture through their Drink Sensibly platform.[31]

Community

Source:[32]

SPARK Foundation is the CSR arm of Heineken Malaysia established in 2007. Most of the company's community programmes are carried out under SPARK Foundation to bring about positive social and environmental change.

• SPARK Foundation[33]

• W.A.T.E.R (Working Actively Through Education and Rehabilitation) Project[34]
• English Enrichment Training Programme[35]
• Partnerships[36]