Kosher supervision
The majority of Hebrew National beef products are consumed by non-Jews.[7] The Jewish Daily Forward wrote in 2004, that then-recent changes in supervision are "unlikely to translate into a significant increase in sales." Despite Hebrew National being described as "the largest, most recognized kosher brand in the United States" as of "the middle of the twentieth century," the company's level of being kosher "did not seem to impress yeshiva-educated elements of the Orthodox Jewish community."[7]
For many years, Hebrew National relied on a body within the company to certify its products kosher. Many Orthodox Jews did not feel that Hebrew National's kosher standards were up to those set in place by groups such as the Orthodox Union, Kof-K, and others and therefore did not consume Hebrew National beef-based products. Standards and opinions differed for Hebrew National's poultry.
The Conservative movement also did not regard Hebrew National as kosher. Rabbi Paul Plotkin, the chair of the Committee on Jewish Law and Standards' Kashrut Committee, wrote that "Until recently, Hebrew National, which is widely distributed, wasn't 'kosher enough.' Its supervision was unacceptable to many Jews who keep kosher including the Conservative movement."[8]
In the early 2000s, Hebrew National switched to an external certification group, Triangle K, under the auspices of Rabbi Aryeh Ralbag, which was widely seen as an upgrade in its standards of kashrut. In 2004, the Conservative movement found the upgrade sufficient to be acceptable.[8] Rabbis Ralbag and Plotkin conferred jointly and developed a strategy for consistent monitoring of the products labeled kosher by Hebrew National. By reducing production facilities to just one location, expenses were dramatically reduced for upkeep, utilities, employees, and maintenance. The production process was streamlined so that a viewing station kept an eye on each individual sausage that passed through the facility. Rabbis Plotkin and Ralbag share monitoring duties amongst a group of other rabbis, allowing for a reliable dedication to the purveyance of kosher hot dogs. Hebrew National hot dogs are, in this way, able to claim their product as kosher. In a blog post on the subject, Conservative rabbi and kosher certification entrepreneur Jason Miller lamented the fact that in several baseball stadiums in the United States, Hebrew National hot dogs are publicized as kosher "when in fact they are cooked on the same grill as the non-kosher hot dogs and sausages" and served on dairy hot dog buns.[9]
Nonetheless, The Jewish Daily Forward reported that most Orthodox authorities did not follow this endorsement, and most Orthodox Jews continue not to rely on its kashrut.[10]