Hawaiian Tropic

Hawaiian Tropic is an American brand of suntan lotion that was founded by Ron Rice in 1969. Hawaiian Tropic became the largest private manufacturer of sun care products in the United States. The company was acquired by Playtex Products, Inc. in May 2007. With Hawaiian Tropic and Playtex's Banana Boat brand, Playtex became the largest manufacturer of sun care products in the Western Hemisphere. Shortly after purchasing Hawaiian Tropic, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion.[1] Hawaiian Tropic is one of several brands that became part of Edgewell Personal Care, when the company was spun-off from Energizer Holdings.

Miss Hawaiian Tropic International

Hawaiian Tropic sponsored swimsuit competitions among women to select spokesmodels for its products. Many winners appeared later in advertising campaigns, swimwear, erotic magazines, and lingerie catalogs.

In May 2008, the Hawaiian Tropic Brand celebrated the 25th annual Miss Hawaiian Tropic International model search finals at the Golden Nugget Hotel and Casino in Las Vegas. In late 2008, the pageants ended in the United States. The former state directors transitioned to Swimsuit USA, which is the official successor.