Harada Tea Processing Co., Ltd.

Harada Tea Processing Co., Ltd. (ハラダ製茶株式会社) is a Japanese tea and foods processing, packaging and distribution company based in Shimada City, Japan.

Outline

Harada was founded in 1917 and incorporated as a kabushiki gaisha in 1948. Its business activities are distributed between tea processing, packaging and distribution and the management of several company-owned and contracted tea plantations.

The company gained wider recognition in Japan from its long-running series of Yabukita Blend television advertisements.[1]

References

  1. CM Databank "Best Advertisers of 2008" (Japanese) ベスト・アドバタイザー2008 | Cm Databank Cm総合研究所 retrieved 2014-06-23^