Hanover Trail was an American steakhouse chain launched by Campbell's.
During the early 1970s, Campbell Soup Company began exploring new products and ventures, including restaurants. In 1970, the company acquired the Pacific Northwest fast food restaurant, and expanded it from 11 locations to 52 by 1972. Campbell's then decided to enter the steakhouse field, opening its first Hanover Trail Steak House in Whippany, New Jersey in 1973.[1] It had a Western theme modeled after Hilltop Steak House. It described by Jean Hewitt as a "place to take large appetites and the kids and not worry about dressing up or blowing the week's paycheck" and by Frank J. Prial as "near the top among the various chains of steak houses cropping up these days - not only in quality, but also in price.[2][3]
The Whippany restaurant drew 600,000 diners in its first year and by May 1974, Campbell's had begun construction on Woodbridge Township, New Jersey and Ramsey, New Jersey