Hamoud Boualem is an Algerian soft drink manufacturing company. It produces fizzy drinks popular in Algeria and exports to France, the United Kingdom, and Canada. Its products include sodas such as "Selecto", "Hamoud", "Slim" (in various flavours), and various flavours of syrup. Its head offices are located at in central Algiers.
History
Hamoud was founded in 1878. Its first factory was in the Belcourt neighbourhood of Algiers, it is among the country's oldest companies.[1]
Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and created the lemonade La Royale, ancestor of the emblematic Hamoud la Blanche. La Royale, made from hand-selected lemon essence, won a gold medal, classified Hors concours, at the Paris World Fair in 1889. It later received several gold and silver medals. In 1907, they added Victoria, a brownish apple and caramel flavour. This drink, known today as SELECTO, is part of the Algerian identity heritage.[2]
In 1920, Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from Hamoud & Sons to Hamoud Boualem & Cie. That year, the company moved to Hassiba Ben Bouali Street,