In popular culture
A 1977 book collecting material from the satirical TV show Saturday Night Live contained an unproduced sketch called "Placenta Helper," an ad for a product which "lets you stretch your placenta into a tasty casserole." The sketch was written by Tom Davis and future United States Senator Al Franken.[30]
In 1979, Scott Spiegel wrote, produced and directed a short film entitled Attack of the Helping Hand, which featured a "Hamburger Helper" oven mitt as a killer glove.[31]
Stevens & Grdnic's 1979 comedy album Somewhere over the Radio includes a parody radio advertisement for "Marijuana Helper".[32]
The animated television series Family Guy featured Lefty the mascot in one of their famous "cutaway gags" from the 2009 episode "Business Guy". The gag involved Lefty, who appears with his neurologically impaired brother, who takes the form of a right-handed glove, representing the non-existent brand "Cheeseburger Helper".[33]
On April 1, 2016, General Mills commissioned an EP as an April Fools' Day prank, titled Watch the Stove. According to a press release, the EP was produced for General Mills by a team at St. Paul, Minnesota's McNally Smith College of Music.[34] The EP's title is a parody of the Jay-Z and Kanye West collaborative album Watch the Throne. It contains five songs, all of which are about Hamburger Helper. It instantly achieved a viral status, played over four million times on SoundCloud in less than three days, with many listeners finding value in the brand's promotion of younger artists.[35]
In the 2025 "Worms" episode of The Bear season four, chef Sydney Adamu (Ayo Edebiri) made an elevated version of the Cheeseburger Macaroni variety of Hamburger Helper for her little cousin T.J.[36]