Haier Pakistan is a consumer electronics and home appliances company in Pakistan.
History
Haier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of US$500 million.[1][2]
In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens.[1]
In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market.[3] In 2017, Haier established a plant to assemble laptops in Pakistan.[4]
External links
References
- Nasir Jamal. Innovation-driven business DAWN.COM, May 11, 2015^
- Joint ventures: Haier-Ruba plans expansion, investment of $1.5b The Express Tribune, May 9, 2015^
- Shahram Haq. With encouraging response, Haier Pakistan to expand more aggressively The Express Tribune, 21 December 2015, retrieved 2 August 2017^
- Haier set to manufacture laptops in Pakistan Profit by Pakistan Today, April 19, 2017^