Hahn Brewery was established by Dr Charles Hahn in 1988[1] at an old factory site in the suburb of Camperdown in Sydney, New South Wales, Australia. Originally focussing on pale lagers, such as Hahn Premium and Hahn Premium Light, targeted at the mid-price sector of the market, the 1991-93 recession resulted in reduced demand, and led to the brewery being purchased by Australia's second largest brewer Lion[2] in 1993.[1] A lower cost beer called Sydney Bitter was produced, with reasonable success. It has launched two new beers since then: Hahn Super Dry in 2006 and Hahn Super Dry 3.5 in 2009.
Hahn was appointed as the Chief Brewer of Lion Co which, at the time, operated eight breweries in Australia and New Zealand and two in China.[1] Production of Hahn beers was moved to the Tooheys brewery in Auburn. The Camperdown brewery itself was renamed to the Malt Shovel Brewery[3] in honour of the 1st fleet convict turned Australia's first brewer, James Squire. To this day, Hahn still plays a key role in brewing the craft beers at the Malt Shovel Brewery.
Sponsorship
In 2012, Hahn sponsored the beer television series The Beer Factor, which aired on 9Go! and the Nine Network.[4]
On 25 November 2024, it was announced that beverage company Hahn would become the naming rights sponsor of the Australia Cup from 2025 onwards, in a three-year deal.[5]
Products
See also
- Australian pub
- Beer in Australia
- List of breweries in Australia
External links
- Hahn Interview - Interview with Dr Hahn
References
- David Downie. A Quiet Beer with Dr Chuck Hahn Australian Beers, retrieved 29 April 2014^
- The Dynamics of the Modern Brewing Industry Routledge, 2003^
- Brett J. Stubbs. Small brewing's first wave now a ripple Australian Brew News, 12 October 2012, retrieved 6 May 2014^
- David Knox. Airdate: The Beer Factor TV Tonight, 24 August 2012, retrieved 20 January 2024^
- Hahn Secures Naming Rights To Australia Cup In Landmark New Partnership www.footballaustralia.com.au, 2024-11-25, retrieved 2024-11-25^
- Hahn Brewing Company (Lion Nathan Co.) RateBeer.com^
- Hahn Brewing Company (Lion Co.) RateBeer.com^