Habanos S.A.

Habanos S.A. is a Cuban manufacturing company of tobacco that controls the promotion, distribution, and export of premium cigars and other tobacco products for Cuba worldwide. It was established in 1994.[2]

Ownership of Habanos S.A. is split equally between state-owned Cubatabaco and privately held Spanish-based tobacco giant Altadis.[2] The company commercialises the brands Cohiba, Montecristo, Bolívar, and Romeo y Julieta, amongst others.

Overview

The word habanos (not normally capitalised) means literally (something) from Havana, and is the word used in the Spanish-speaking world for Havana cigars and, sometimes, cigars in general. Habanos S.A. owns the trademarks of every brand of Cuban-made cigars and cigarettes in the countries they are exported to[3] and franchises the La Casa Del Habano chain of cigar stores.[2] To control distribution and protect against counterfeiting, Habanos S.A. exports to only one company in each country (Hunters & Frankau for Great Britain and Gibraltar, 5th Avenue Cigars for Germany, Intertabak for Switzerland, Pacific Cigar Co. for most of the Pacific Rim, etc.). The only nation to which Habanos S.A. doesn't sell cigars is the United States, which has had a trade embargo against Cuba since 1962.[4]

In 2000, the Franco-Spanish tobacco giant Altadis purchased 50% of Habanos S.A. There has been speculation that their influence has led to Habanos' drastic restructuring of their cigar lines and size offerings, the adoption of marketing practices and production methods more in-line with cigar companies that market in the US, and the increasing number of "special release" and "limited edition" lines of cigars. It has also been suggested that Altadis might be ramping Habanos up ready to trade with the US, anticipating the end of the embargo. On the other hand, some observers have noted a restoration of Cuban cigar quality, which had declined dramatically in the 1990s after the fall of the Soviet Union.[5] Altadis was acquired by Imperial Tobacco in February 2008.

In May 2019, Imperial Tobacco announced their intention to sell their premium cigar division, including their share in Habanos S.A.[1][6][7] One year later, Imperial Brands announced the sale of Habanos S.A. through two different transactions for a total of €1,225 million. Firstly the U.S.-based business, "Premium Cigar USA" will be sold to Gemstone Investment Holding Ltd., while second Allied Cigar Corp. will acquire Imperial Brands' cigar business in the rest of the world, "Premium Cigar RoW".[1][8] The latter sale was later linked to the Cambodian Prince Group, which was indicated by the United States Department of Justice on wire fraud and money laundering charges in 2025.[9]

Habanos S.A., holds a worldwide monopoly on selling Cuban cigars. In 2024, Habanos S.A. reported revenues of $827 million, reflecting a year-over-year increase of 16 percent. The company's primary export markets include Spain, Switzerland, the United Kingdom, and China.[10]

Habanos S.A. brands

Habanos currently has 27 brands of handmade cigars, all of them within the Habanos Protected Appellations of Origin:[11]

Global brands:

High value portfolio brands:

Volume portfolio brands:

Other brands:

• Cohiba
• Montecristo
• Romeo y Julieta
• Partagás
• Hoyo de Monterrey
• H. Upmann

• Trinidad
• Bolívar
• Punch
• Quai d'Orsay
• Ramón Allones

• José L. Piedra
• Quintero
• Vegueros

• Cuaba
• San Cristóbal de La Habana
• Fonseca
• Vegas Robaina
• Diplomáticos
• El Rey del Mundo
• Juan López
• La Flor de Cano
• La Gloria Cubana
• Por Larrañaga
• Rafael González
• Saint Luis Rey
• Sancho Panza

Distributors and countries of distribution

See also

• Vuelta Abajo
• List of cigar brands

External links