HP Inc.

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

HP Inc. is a leading American multinational technology company focused on personal computing and printing solutions, formed after the 2015 split of the original Hewlett-Packard Company. It specializes in consumer and business PCs, printers, related supplies, and AI-integrated productivity services.

Key moments

1939-01-01Founded by Bill Hewlett and Dave Packard in a Palo Alto garage, first product was the HP200A audio oscillator
1984Entered the commercial printer market
2015Spun off from Hewlett-Packard Company as an independent public company focused on PCs and printing
2025Partnered with Rakuten to integrate AI on Japanese HP PCs, opened new manufacturing and R&D facilities in Saudi Arabia and China

HP Inc. competes across two core markets: personal computing and professional printing.

PC Market Competitors

Dell Technologies: Direct rival with a strong direct-to-consumer sales model, competes across consumer, business, and gaming PCs
Lenovo: Global market leader in PC shipments, strong presence in consumer and enterprise segments
Apple: Premium Mac lineup targeting creative and business users
Acer: Affordable consumer and education-focused PC devices

Printing Market Competitors

Epson: Strong rival in home and small-office inkjet printers
Canon: Competitor in consumer and professional imaging printers
Brother Industries: Popular for monochrome laser printers and multi-function devices
Konica Minolta: Leader in enterprise-grade commercial printing systems

HP holds the top global market share in printing (~33% as of 2025) and second place in PC shipments (~20.4%) behind Lenovo.

Top PC rival: Dell, Lenovo
Top printing rival: Epson, Canon
Leads global printer market, second in global PC shipments

HP Inc. is a leading global technology brand with deep roots in the legacy of the original Hewlett-Packard, focused on personal computing and printing solutions for consumer and enterprise markets. After its 2015 spin-off from the original Hewlett-Packard, the company refined its brand positioning around reliable, accessible productivity, leveraging decades of existing market recognition to build strong customer loyalty across diverse buyer segments.

The brand’s dual leadership position in printing (top global market share) and personal computing (second globally by shipments) creates a unique competitive advantage, with consistent investment in product innovation and brand marketing to adapt to shifting industry trends, including the integration of AI tools into its productivity offerings. HP has also prioritized sustainability branding in recent years, aligning its identity with growing consumer demand for eco-friendly technology products and supplies.

Intense competition from regional and global rivals across both core segments creates ongoing pressure to maintain brand relevance, but HP’s established distribution network, supply chain scale, and long-standing reputation have allowed it to retain strong standing in mature and emerging markets alike, making it one of the most recognized technology brands in the world.

Brand leadership

Score: 85/100

HP Inc. holds the leading global market share in the printing industry (~33% as of 2025) and ranks second in global PC shipments, giving it strong brand leadership across both of its core operating segments. Its reputation for reliable productivity hardware positions it as a trusted choice for both casual consumers and large enterprise buyers, outperforming most competing brands in overall category visibility and customer mindshare.

Customer brand interaction

Score: 78/100

HP engages with customers across a mix of physical retail outlets, online e-commerce platforms, and dedicated enterprise service partnerships, maintaining regular interaction through product updates, customer loyalty programs, and 24/7 technical support services. It leverages social media and targeted digital marketing to connect with younger consumer and gaming segments, driving consistent engagement with its expanded brand portfolio.

Brand growth momentum

Score: 72/100

The global PC and printing markets are relatively mature, so HP’s growth momentum is steady rather than explosive. The brand has expanded into adjacent high-value areas including AI-integrated productivity services and sustainably focused printing solutions, and has gained incremental share in some emerging regional markets, though intense competition from larger and niche rivals limits rapid, outsized growth.

Brand stability

Score: 88/100

Backed by the multi-decade legacy of the original Hewlett-Packard brand, HP Inc. benefits from extremely high public recognition and consistent long-term customer loyalty, translating to very strong brand stability. Its balanced revenue mix across consumer and enterprise segments helps the brand weather broader technology market downturns, and it has avoided major reputation-damaging scandals that would erode brand value in recent years.

Brand legacy age

Score: 90/100

While HP Inc. as a standalone corporate entity was established in 2015, it carries the full brand heritage of the original Hewlett-Packard, which was founded in 1939, making it one of the longest-established and most storied brands in the global technology industry. This extended legacy contributes significantly to widespread customer trust and instant market recognition.

Industry profile visibility

Score: 82/100

As a top player in two core technology hardware segments, HP maintains a very high industry profile among trade partners, suppliers, and end consumers. It is widely cited as a leader in printing and personal computing innovation, with regular industry recognition and media coverage that reinforces its standing as a key influencer in global technology hardware markets.

Global brand penetration

Score: 86/100

HP distributes its products and services in more than 170 countries across every major global region, with well-established localized distribution networks and tailored marketing strategies for developed and emerging markets. It has balanced revenue exposure across North America, Europe, Asia-Pacific, and Latin America, with strong brand recognition in both mature and high-growth developing economies.

AI-powered analysis can support structured, data-driven reasoning around a brand’s overall value based on publicly available market position and performance data. Any brand value estimates generated through this approach are illustrative only and have not been independently audited. To obtain an official, audited brand value assessment for HP Inc., contact World Brand Lab.

Overview

HP Inc.

hq location country
type	Public
traded as	nyse: HPQ S&P 500 component
industry	Information technology
predecessor	Hewlett-Packard
founded	November 1, 2015
hq location	Stanford Research Park
hq location city	Palo Alto, California

area served	Worldwide

key people	Chip Bergh (chairman) Bruce D. Broussard (Interim CEO)

products	Personal computers · printers · digital press · 3D printers · scanners · copiers · monitors

revenue	US$55.29 billion (2025)

operating income	US$3.174 billion (2025)

net income	US$2.529 billion (2025)

assets	US$41.77 billion (2025)

equity	US$-346 million (2025)

num employees	c. 55,000 (2025)

website	hp.com

divisions	HP Labs

subsid	List of subsidiaries

footnotes	Financials as of October 31, 2025.‡R1R‡

HP Inc. is an American multinational information technology company with its headquarters in Palo Alto, California, that develops personal computers (PCs), printers and related supplies, as well as 3D printing services. It is the world's second-largest personal computer vendor by unit sales after Lenovo and ahead of Dell as of 2024.[2]

HP Inc. was founded in 2015 when the original Hewlett-Packard Company split into two companies. The old company's enterprise product and business services divisions were spun off into a new publicly traded company, Hewlett Packard Enterprise,[3][4] while Hewlett-Packard itself was renamed as HP Inc. and retained the personal computer and printer services divisions of its predecessor, serving as the legal successor of the original company that was founded in 1939. HP is listed on the New York Stock Exchange and is a constituent of the S&P 500 Index. In the 2023 Fortune 500 list, HP is ranked 63rd-largest United States corporation by total revenue.[5]

History

As Hewlett-Packard

Hewlett-Packard was founded in 1939 by Bill Hewlett and David Packard, who both graduated with degrees in electrical engineering from Stanford University in 1935. The company started off in the HP Garage in Palo Alto, California.

In March 2015, HP announced that Bang & Olufsen would become the company's new premium audio partner for its computers and other devices. This replaced the partnership with Beats Electronics that ended upon being acquired by Apple Inc. in 2014.[6]

On November 1, 2015, Hewlett-Packard was split into two companies. Its personal computer and printer businesses became HP Inc., while its enterprise business became Hewlett Packard Enterprise. The split was structured so that Hewlett-Packard changed its name to HP Inc. and spun off Hewlett Packard Enterprise as a new publicly traded company. HP Inc. retains Hewlett-Packard's pre-2015 stock price history and its former stock ticker symbol, HPQ, while Hewlett Packard Enterprise trades under its own symbol, HPE.

Products and operations

HP develops personal computers (PCs; both consumer and business laptops and desktops), printers, scanners, monitors, accessories, workstations, servers, and related software and services such as 3D printing.[4]

Its consumer PCs include the Essential line and Pavilion (consumer), Envy (high-end and prosumer), and Omen (gaming), as well as AI-powered PCs marketed under the Omni brand such as the OmniBook, OmniDesk and OmniStudio. HP's business computers are marketed under the "Pro" and "Elite" prefixes. In the professional space, HP market the HP Z series of desktop workstations and its mobile equivalent, HP ZBook.

It also manufactures the DeskJet, OfficeJet, LaserJet, and Envy

Corporate affairs

In fiscal year 2023, total revenue of US$54 billion included US$24.7 billion from the sale of notebook computers, US$10.9 billion from the sale of desktop computers, US$11.4 billion from the sale of printer supplies, US$4.2 billion from the sale of commercial printers, and US$2.4 billion from the sale of consumer printers. Over 65 percent of revenue in 2022 came from customers outside of the United States.[29]

HP's first quarter fiscal 2024 net revenue was $13.2 billion, representing a 4.4% decrease (4.9% in constant currency) year-over-year.[30][31] HP's strong operating activities in the first quarter of fiscal 2024 generated $121 million in net cash. The company also reported a positive free cash flow of $25 million for the quarter.[32][33][34]

Controversies

Blocking third-party ink cartridges

In 2016, HP introduced firmware in its printers that disabled the printers if users used ink or toner cartridges which did not contain “new or reused HP chips or electronic circuitry.” As a result, HP faced scathing criticism (such as that from the Electronic Frontier Foundation[58]) and paid millions in class-action lawsuits, such as to certain customers in the US ($1.5 million[59]), Canada ($700,000 CAD[60]), Australia, and Europe ($1.350 million[61]), but without admitting wrongdoing. HP's stated that the firmware was intended to provide "the best consumer experience" and "protect" customers from "counterfeit and third-party ink cartridges that do not contain an original HP security chip and that infringe on our IP."[62]

Logo history

Hewlett-Packard era (1939–2015)

HP Inc. era (2015–present)

External links

References

HP Inc. FY 2025 Annual Report (Form 10-K) U.S. Securities and Exchange Commission, December 10, 2025^
Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year Gartner, January 11, 2024, retrieved January 11, 2024^
Supantha Mukherjee, Edwin Chan.

HP Inc.

WorldBrand briefing

PC Market Competitors

Printing Market Competitors

Brand leadership

Customer brand interaction

Brand growth momentum

Brand stability

Brand legacy age

Industry profile visibility

Global brand penetration

History

As Hewlett-Packard

Products and operations

Corporate affairs

Controversies

Blocking third-party ink cartridges

Logo history

Hewlett-Packard era (1939–2015)

HP Inc. era (2015–present)

See also

External links

References

As HP Inc.

Attempted merger with Xerox

Sports sponsorships

Formula 1

Association Football

Formula 1

Association Football

Sustainability

Lobbying and political influence

Disabling all-in-one printers

Disabling ink cartridges

Xinjiang region

Israeli conflicts

Obsolescence practices

Buggy drivers

6,000 job cuts by 2028