HAY is a Danish furniture company founded in Copenhagen, Denmark, in 2002 by Mette and Rolf Hay. Its goal was to create and sell well-designed furniture that was accessible in terms of price as well as "design concepts".[2] As of 2019, the brand is majority-owned by U.S. furniture company Herman Miller.[3]
The cofounders serve as HAY's creative directors, with Rolf in charge of the furniture division and Mette in charge of accessories. They are closely involved in the development of HAY products, which is collaboratively done among in-house designers and product developers as well as a roster of international designers such as Ronan & Erwan Bouroullec, Nathalie Du Pasquier, Stefan Diez, Johannes Torpe, and Naoto Fukasawa.[4]