The Guild of Fine Food (GFF) is a British family-owned industry journal publisher that covers gourmet food news. It was founded by Bob Farrand in 1992.[1][2]
All five directors are members of the Farrand family. Bob Farrand is the chairman, his son John Farrand is the managing director, daughter-in-law Tortie Farrand marketing director, his wife Linda Farrand a director and niece Sally Coley [3][4]
GFF promotes the Great Taste Awards and also the World Cheese Awards, which were initiated in 1988.[5]
From its base in Gillingham, near Shaftesbury in Dorset, it promotes producers and sellers of "artisan food and drink" across England, Wales, Scotland and Northern Ireland.[6]