Guaraná Jesus is a Brazilian soft drink produced by Eduardo Lago, a Coca-Cola bottler based in São Luís.[1] The drink is popular within the region, reportedly outselling Coca-Cola,[2] and is made from extracts of the guarana plant, which contains caffeine (sometimes called "guaranine"), theophylline, and theobromine. Lago has noted that "Every Brazilian knows that guarana is a stimulant, and that means it stimulates everything".[1] The drink is named for Jesus Norberto Gomes, the druggist who formulated the drink in 1920. The drink has a pink color, a cinnamon aroma and a very sweet taste, and is marketed with the slogan "the pink dream".[3] The drink is now a brand owned by the Coca-Cola Company.[4]
See also
References
- "Guarana's potent reputation makes consumers drink it up"; Matt Moffett and Nikhil Deogun, The Wall Street Journal, reprinted by South Coast Today, 7-11-1999^
- Alex Bellos. Welcome to a strange new world The Observer, December 12, 2004^
- Destination - Cities - São Luís Brazilian Tourism Portal, retrieved 2006-10-16^