Guaraná Backus is a Peruvian guaraná beverage containing guarana fruit and is sold in PET bottles of 500 ml.[1] In 2007, the drink had 5% of the soft drinks market, and was relaunched with a new bottle and label and a light version.[2] A year later, its sales had increased by 49%.[3]
The brand has sponsored national windsurfing,[4] taekwondo[5] and youth football[6] tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.
External links
- Backus web site (in Spanish)
References
- Backus, Brands, Other Brands, Retrieved October 26, 2007.^
- Backus renueva imagen de su gaseosa Guaraná El Comercio, December 27, 2007, retrieved November 7, 2009^
- Ventas de Guaraná de Backus registran crecimiento de en 49% Peru.com, November 7, 2008, retrieved November 7, 2009^
- Deslizándose en las olas El Comercio, October 23, 2007, retrieved November 7, 2009^
- I Torneo Cualitativo Olímpico de Taekwondo Peru.com, December 6, 2004, retrieved November 7, 2009^
- Anuncian 1ra. Copa Guaraná Backus Terra.com.pe, Terra Networks, January 14, 2004, retrieved November 7, 2009^