Greenwich, also known as Greenwich Pizza,[1] is a pizza and pasta chain in the Philippines. It was founded in 1971 by Cresida Tueres.
History
Greenwich Pizza started in 1971 as a small store at Greenhills Shopping Center in San Juan, Rizal (now part of Metro Manila). The name "Greenwich" is in tribute to its founder Cressida Tueres's first customers, which were students from the private school La Salle Green Hills that has green as its school color.[2]
In 1994, Jollibee Group acquired 80% of Greenwich shares.[3] Then, in 2006, Jollibee bought out the remaining shares of its partners in Greenwich for ₱384 million, giving rise to a new company known as the Greenwich Pizza Corporation.[4] The franchise experienced rapid expansion from the original 50 stores in 1994 to over 240 stores with an annual revenue of over ₱4 billion in 2005. Expanding further through 2011, the corporation had opened over 330 stores.[5]
Greenwich Pizza later became a brand managed by Fresh N' Famous Foods, a subsidiary of Jollibee Group.[6]
Under Greenwich President Albert Cuadrante the business was transitioning from a quick-service restaurant to a fast casual diner as of 2017.[7][8]
See also
External links
- (archived)
References
- About Us Greenwich Pizza Delivery, retrieved 23 March 2025^
- The green, green pasta and pizza of fast food Manila Standard, October 25, 1991, retrieved December 15, 2021^
- Cai U. Ordinario. Jollibee Foods buys out partner in Greenwich Pizza BUSINESS, The Manila Times Internet Edition, January 18, 2006, retrieved March 12, 2007^
- Zinnia B. Dela Peña. Jollibee buys out partner in Greenwich Philstar.com, retrieved 2024-01-30^
- Greenwich History^
- Fresh N' Famous Foods Inc Company Profile EMIS, retrieved November 1, 2017^
- Othel V. Campos. CEO transforms Greenwich into ‘Instagrammable’ pizzeria Manila Standard, 14 October 2017, retrieved 23 March 2025^
- Karl Ocampo. Greenwich gets a makeover from 46-year-old millennial Philippine Daily Inquirer, 15 October 2017, retrieved 23 March 2025^