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Grazia

Grazia (stylized in all caps) is a weekly women's magazine that originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria,[1] China, Croatia, Colombia, France, Germany,[2] Greece, Indonesia, India, Jordan, North Macedonia,[3] Mexico, the Netherlands,[4] Poland, Portugal, Pakistan, Qatar,[5] Serbia, Slovenia, South Korea, Spain, Thailand, and the United Kingdom.

History and profile

The Italian edition of Grazia was first published by Mondadori in November 1938.[6] Mondadori started the magazine to compete with Lei, a women's magazine published by the Rizzoli company.[7] Grazia was modelled on the American magazine Harper's Bazaar.[8] The start of Grazia was a return in Italy to traditionalist values such as cooking and child-rearing.[9]

During the fascist rule in the country the magazine followed the Fascist policies and propaganda.[9] Following World War II the magazine was renewed, but its conservative stance remained.[9] Its conservatism continued during the late 1960s in that although miniskirts were featured in the fashion pages, these garments were commented from a conservative perspective in its social commentaries.[10]

From its beginning in 1938 to September 1943, Bruno Munari served as the art director for the magazine and for another Mondadori title, Tempo.[11]

In Italy it is owned by Mondadori[6][12] which later became one of Silvio Berlusconi's companies.[13]

Grazia published an article in July 2015 that promoted the breeding of family pets to make money with a statement from the British Royal Society for the Prevention of Cruelty to Animals (RSPCA) critical of Grazia.[14]

International editions

Grazia has international editions in several countries.[15] Its first international edition was published in Bulgaria in March 2004.[16] The British edition of the magazine began publication in February 2005[15] and is owned in the UK under licence by Bauer Consumer Media. The Greek version was launched in April 2005.[15] In November of the same year its edition in the United Arab Emirates was first issued.[15]

The magazine had an edition in Croatia from February 2006 and in Serbia from June 2006.[15] The Russian edition began publication in March 2007,[15] while the Netherlands followed in August 2007.[15] Grazia India was launched in May 2008.[15] The magazine's Australian edition began publication in July 2008,[15] but folded in February 2013.[17][18] Grazia Australia reopened in 2015 under new management. In February 2009 the Chinese version of Grazia was started, being its twelfth international edition.[19] The French version of the magazine was first published in August 2009.[20]

The inaugural issue of Grazia Korea was launched on 20 February 2013. It features a photospread of actors Lee Byung-hun, Bae Soo-bin and Kim Do-hyun for the play based on the film Masquerade (2012).[21] Grazia Pakistan was launched in February 2017.[22] The launch party took place at the HSY Mansion in Krachi on 6 February 2017 with publisher and editor-in-chief of Grazia Pakistan, Zahraa Saifullah and the first issue cover girl Mawra Hocane.[23] Grazia Arabia is published in Qatar,[5] and it gives annual Grazia Style awards. In 2018 the awards went to the Italian ambassador in Qatar and Asma Al Thani who is a Qatari adventurer.[24]

Germany

Only one and a half years after the start of the German edition of Grazia, Mediengruppe Klambt brought the title 2011 into a joint venture in which Gruner + Jahr barely held the majority. In 2017, the women's magazine has been bought back completely. As of 1 January 2018, Mediengruppe Klambt is taking over the 50.1% share, which was previously held by Gruner + Jahr.[25]

Circulation

Grazia had a circulation of 374,213 copies in 1984.[26] The Italian version of the magazine had a circulation of 240,000 copies from January to August 2003.[27] The 2007 circulation of the Italian edition was 218,083 copies.[28][29] In Italy, the circulation of the magazine rose to 382,000 copies in the first half of 2011.[30] During the same period, the British edition of the magazine had a circulation of 219,741 copies.[31] The circulation in the UK for the second half of 2013 was 160,019 copies.[32]

The German version's published circulation in the third quarter 2017 was 96,632 copies – a drop of around 20 percent compared to the same period of 2016. Since 2016 Grazia has come under pressure at the kiosks with the magazine Olivia of Bauer Media Group.[25]

See also

  • List of magazines in Italy

External links

References

  1. Media landscapes. Bulgaria European Journalism Center, retrieved 13 June 2015^
  2. Grazia Germany retrieved 12 March 2010^
  3. Paula Brito. Revista 'Grazia' chega a Portugal em Janeiro Diário de Notícias, 10 November 2005, retrieved 21 September 2007^
  4. Partners Fashion Week, retrieved 9 May 2015^
  5. Nicholas Rapp. CNA-Q LibGuides: Print Journals - Tables of Contents: Grazia library.cna-qatar.com, retrieved 8 January 2022^
  6. Mass Culture and Italian Society from Fascism to the Cold War Indiana University Press, 2007^
  7. Manuela Di Franco. Popular Magazines in Fascist Italy, 1934 – 1943 April 2018^
  8. Adam Arvidsson. Marketing Modernity: Italian Advertising from Fascism to Postmodernity Routledge, 2003^
  9. Penelope Morris. A window on the private sphere: Advice columns, marriage, and the evolving family in 1950s Italy The Italianist, 2007^
  10. Cesare Amatulli. Temporal dynamism in country of origin effect: The malleability of Italians' perceptions regarding the British sixties International Marketing Review, 2019^
  11. Bruno Munari: art director, 1943-1944 Domus, 24 March 2012, retrieved 25 April 2015^
  12. Time Inc in Joint Venture to Publish talian Fortune 7 November 1988, retrieved 17 February 2015^
  13. Eric Lyman. Italian publisher unveils magazine dedicated to Pope Francis National Catholic Reporter, 5 March 2014, retrieved 2 November 2014^
  14. "Grazia article sparks criticism from pet lovers". Pet Gazette. Retrieved 8 July 2015.^
  15. 10 Pure Italian Fashion Magazines You can't Miss Studying It, 5 July 2014, retrieved 18 June 2015^
  16. Bulgaria Grazia International, retrieved 13 June 2015^
  17. "Grazia gone as magazines slump", The Australian.^
  18. Max Mason. New editor-in-chief of The Australian Women's Weekly named as Kim Wilson The Sydney Morning Herald, 11 February 2016, retrieved 18 February 2017^
  19. 'Grazia China' Study Report Hong Kong Baptist University, May 2013, retrieved 27 April 2015^
  20. France Mondadori, retrieved 1 November 2014^
  21. So Hyoun An. The Three Gwanghaes Lee Byung Hun, Bae Soo Bin and Kim Do Hyun Pose for Grazia enewsWorld, 23 February 2013, retrieved 23 February 2013^
  22. Pakistan^
  23. Mawra Hocane becomes the first cover girl for Grazia Pakistan HIP, 2 February 2017, retrieved 28 September 2017^
  24. Grazia Style awards recognise ... Gulf Times, 12 Nov 2018, retrieved 8 January 2022^
  25. David Hein. Klambt übernimmt Grazia komplett horizont.net, 8 November 2017, retrieved 9 November 2017^
  26. Maria Teresa Crisci. Relationships between numbers of readers per copy and the characteristics of magazines The Print and Digital Research Forum, retrieved 14 April 2015^
  27. News magazines Lombard Media, retrieved 15 March 2015^
  28. Anne Austin. Western Europe Market and Media Fact Zenith Optimedia, 2008, retrieved 10 April 2015^
  29. Dati ADS (tirature e vendite) Fotografi, retrieved 26 April 2015^
  30. Top 10 Italian Fashion Magazines Cision, 3 February 2011, retrieved 2 November 2014^
  31. Mayer Nissim. FHM, Heat, Zoo sales slump in Bauer Media magazine ABCs Digital Spy, 18 August 2011, retrieved 30 July 2015^
  32. ABC Certificates and Reports: Grazia Audit Bureau of Circulations, retrieved 7 March 2014^