GBTL Grasim (formerly known as Grasim Bhiwani Textile Ltd) is an Indian manufacturing company engaged in the production of polyester-viscose fabric. It was previously a part of Grasim Industries, a flagship company of the Aditya Birla Group.[2]
In 2017, Grasim Bhiwani Textiles was acquired by the Donear Group, a Mumbai-based textile company[3][4] Later that same year, Grasim Bhiwani Textiles signed Bollywood actor Amitabh Bachchan as its brand ambassador.[5]
Brands
- Grasim
- Graviera
References
- Grasim Bhiwani Textiles Ltd - Company Profile and News Bloomberg News^
- Grasim Bhiwani expects turnover of Rs 750 cr in 3 years Business Standard, October 1, 2013^
- Vatsala Gaur. Grasim divests its holding in Grasim Bhiwani Textiles to Donear The Economic Times, 2017-07-10, retrieved 2025-06-18^
- Grasim Industries divests Grasim Bhiwani Textiles to Donear group MoneyControl, July 11, 2017^
- Shramana Ganguly. GBTL signs Amitabh Bachchan as Grasim's brand ambassador - ET Retail ETRetail.com, October 11, 2017, retrieved 2025-06-18^