Pizza Grandiosa (colloquially also referred to simply as Grandiosa or Grandis) is the most popular brand of frozen pizza in Norway.
History
Production of the original Grandiosa started on 11 February 1980, then produced by Nora (now Stabburet) in Stranda Municipality in Sunnmøre. Grandiosa was one of the first frozen pizzas produced in Norway. The pizza became vastly popular and is still the most sold pizza brand in Norway, in defiance of increasing competition from other local and international brands. In 2002 Stabburet responded to increased competition in the frozen food segment by reviving the brand with creative marketing and several new versions of Grandiosa. The pizza is also exported to the neighbouring countries Sweden, Finland, Denmark, Poland, Iceland, and Faroe Islands,[1] with the topping selection in Sweden and Finland differing substantially from the ones in Norway.
The pizza is subject to a lot of humorous debate, and is unquestionably a piece of modern culture, loathed and loved by Norwegians. It has been called the "modern national dish" by some, others claim it is "a piece of cardboard", "laziness in a box" and even "refrigerated evil".[2]