Products
According to its manufacturer, Gordon's gin is triple-distilled and is flavoured with juniper berries, coriander seeds, angelica root, licorice, orris root, orange, and lemon peel; the exact recipe has been a secret since 1769. The recipe differed from others at the time in not requiring the addition of sugar; this made it a "dry" gin.[6]
In the UK Gordon's is sold in a green glass bottle, but in export markets, it is sold in a clear bottle.[12] Some airport duty-free shops sell it in plastic bottles in the 75cl size.
Gordon's is sold in several different strengths depending on the market. In the US, the strength is 40% ABV. Until 1992, the ABV in the UK was 40%, but it was reduced to 37.5% to bring Gordon's gin into line with other white spirits such as white rum and vodka, and to save the manufacturer the cost of excise duty, which is charged by reference to ABV. Other popular brands of gin in the UK, such as Beefeater Gin and Bombay Sapphire, are both 40% ABV in the UK. In continental Europe and in some duty-free stores, a 47.3% ABV version (Traveller's Edition) is available. In New Zealand and Australia, as of 2011, Gordon's is sold at 37% ABV,[13] while in Canada it is 40% ABV and South Africa it is 43% ABV.
In addition to the main product line, Gordon's produces sloe gin; vodka (US & Venezuela only), two alcopop variants, Space and Spark; three vodka liqueur variants, Cranberry, Parchita and Limon (Venezuela only) and a canned, pre-mixed gin and tonic as well as a canned Gordon's and Grapefruit (Russia only, in 500ml).
On 11 February 2013, Gordon's announced the release of Gordon's Crisp Cucumber, blending the original gin with cucumber flavour.[14] In early 2014, Gordon's Elderflower was added to their "flavoured" gin collection, with a natural elderflower flavouring being added to the original recipe.
In August 2017, Gordon's began selling Gordons Pink, a pink-coloured gin flavoured with several types of red berries.[15]
In February 2020, Gordon's launched two new flavours in Sicilian lemon and peach.[16]
In April 2020, it was announced that Gordon's were launching an orange flavoured gin. The two latest additions to their collection of flavoured gin are a tropical passionfruit gin and a morello cherry gin which were released on 15 March 2022.[17][18]
In 2020 an alcohol free version of Gordon's was launched, it is made with the same botanicals as London Dry gin.[19] In 2022 a 0% pink gin was launched.[20]
Discontinued products
Gins
- Gordon's special Old Tom Gin (1921–1987)[5]
- Orange Gin (1929–1988, 2020–)[5]
- Lemon Gin (1931–1988, 2020–)[5]
- Spearmint gin (US only)
- Grapefruit gin (US and Greece)
- Gordon's Distiller's Cut – A "luxury" version of the gin, released in 2004, with additional botanicals of lemongrass and ginger.
