Google Surveys (previously known as Google Consumer Surveys)[3] was a business tool developed by Google that aimed to simplify personalized market research.[1] Released in 2012, Google announced in September 2022 that it would cease operations on November 1, 2022.[4] This product was designed by Google as an alternative to internet pay walls for websites that publish content. The program was launched by several online publishers such as Pandora, AdWeek, and the New York Daily News.[5] Google Surveys was part of the Google Marketing Platform.
Model
Google Surveys offered a web interface for designing surveys and provided the audience to take them. The survey questions had to meet certain requirements regarding length and content.