GoodLeap, formerly Loanpal,[2] is a U.S.-based financing company headquartered in Roseville, CA[3] that provides financing options for residential solar energy and other sustainable home improvements. It has facilitated over $30 billion in loans to more than 1 million homeowners across 50 states as of 2025.[4]
The company employs about 1,300 people.[5] It has locations in Roseville, San Francisco, Irvine, Phoenix, Kansas City, and Bentonville, Arkansas.
History
Paramount Equity Mortgage, founded in 2003 by Hayes Barnard, Jason Walker and Matt Dawson.[6][7] The company was incorporated in California to provide residential mortgage loans. Although they launched in California's Sacramento Valley, the company lends nationwide.[8]
In 2006, the founders launched an insurance company focused on auto and home insurance. After over ten years offering insurance services, the company sold its insurance company to Brown and Brown.
In 2009, the company established Paramount Solar as a subsidiary to focus on solar energy financing, responding to growing demand for renewable energy solutions. In 2013, Paramount Solar was sold to SolarCity (now Tesla Energy) in a transaction valued at approximately $120 million.[9] In 2011, the company took on an equity investment from Guthy-Renker.[10]
In December 2017, Paramount began originating residential solar loans and later rebranded as Loanpal.[11]
In 2019, Loanpal announced a partnership with PenFed Credit Union. In 2019, Loanpal was responsible for 30% of all new residential loans in the U.S.[12][13]
In 2020, they launched their online platform.[14][15]
In June 2020, Goldman Sachs securitized $459 million worth of Loanpal loans they had previously purchased and expanded their warehouse facility to $300 million with Loanpal. Goldman Sachs also committed to buying $320 million in loans from Loanpal.[16] By October 2020, the company had funded over $4.5 billion in solar loans[17] and closed a securitization of $434 million worth of Loanpal loans in November 2020[18] and was responsible for 41% of the solar loan market in the U.S. and was the top solar lender in the country.[19]
In January 2021, Loanpal raised $800 million in a funding round led by New Enterprise Associates, West Cap Group, Brookfield Asset Management, and Riverstone Holdings.[20][21] The company received an additional $800 million in funding from MSD Partners, BDT Capital Partners and Davidson Kempner in October 2021.[22] Between January and October 2021 the company had raised a total of over $1 billion in funding.[23]
In June 2021, Loanpal rebranded to GoodLeap.[2] The rebranding to GoodLeap reflected a broader mission to finance sustainable home solutions beyond solar, including energy-efficient windows, HVAC, and battery storage, aligning with environmental and affordability goals.[24]
In August 2024, GoodLeap launched GoodGrid, a virtual power plant initiative in California, aggregating customer batteries to enhance grid reliability.[25]
Leadership
Hayes Barnard is currently the Chairman and CEO.[26][27]
In December 2022, GoodLeap formed an advisory council made up of celebrities and business veterans, including Tony Gonzalez, Edward Norton, Shailene Woodley, and Jeff Immelt.[28]
As of December 2023 John Shrewsberry, former CFO of Wells Fargo, is chief financial officer.[29] And Daniel Lotano, former president of EverBright, as chief strategy officer.[30]
Ownership structure
The company offers consumers access to a variety of residential lending products including mortgages, solar financing and home improvement loans.[31] As of 2023, the company has loaned more than $23 billion to over 380,000 households upgrading to sustainable power across 50 states. The default rate on their loans is less than 1%. The company is an approved seller-servicer of both government sponsored entities, Fannie Mae and Freddie Mac, and has raised over $2.25 billion in funding for its consumer finance loans.[32]
Controversies
On July 23, 2008, Washington mortgage regulators announced plans to revoke Paramount Equity Mortgage's license and fine the company $500,000, alleging “deceptive lending practices.” These included charging and collecting unearned fees, charging consumers to buy down interest rates without actually reducing them, failing to make required disclosures, and presenting both state and federally mandated disclosures in a deceptive manner.[33][34] The company and its three founders were named in the suit.[35][36] The case ended in a settlement agreement that required the company to pay the state $253,366, provide $139,075 in restitution to 52 customers, change its advertising, address other issues, and allowed it to continue operations.[37][38][36]
As of 2024, dozens of litigation and arbitration cases are in process in which GoodLeap customers have alleged they were tricked into taking out onerous loans, were misled about the terms of the loans, or were signed up for a loan without their knowledge.[39][40][41]
On March 8, 2024 the Minnesota Attorney General filed suit against GoodLeap and three other lending companies (Sunlight Financial, Solar Mosaic, and Dividend Solar Finance—a subsidiary of Fifth Third Bank).[42][43] The lawsuit alleges the lenders violated Minnesota state laws against deceptive trade practices, deceptive lending, and illegally high rates of interest.[44][45]
GoodLeap has terminated over 20 fraudulent liens and loans in Orleans Parish following investigations, and the company states it is committed to addressing customer concerns and improving transparency.[46]
See also
GivePower
References
- GoodLeap Overview bizjournals.com, 2021^
- Solar Financier Loanpal Eyes Home-Greening Market With New Name www.bloomberg.com, retrieved 2021-06-03^
- Mike Brown. The 3 Main Trends Driving the Imminent Solar Energy Revolution Inverse, May 4, 2019, retrieved August 23, 2024^
- Hayes Barnard Forbes, retrieved 2025-07-01^
- Life at GoodLeap GoodLeap.com^
- Paramount Equity Mortgage grows by staying focused on core business The Business Journals Sacramento, 2017-09-22, retrieved 2020-02-27^
- California Lender Paramount Equity Pairs with Infomercial Creator Guthy-Renker American Banker, 2011-03-08, retrieved 2020-02-27^
- Loanpal, LLC NMLS Consumer Access, retrieved 2020-03-17^
- SolarCity Buys Paramount Solar To Boost Homeowner Outreach Forbes, retrieved 2020-03-17^
- Infomercial Icon Guthy-Renker to Enter the Mortgage Business National Mortgage Professional Magazine, 2011-03-08, retrieved 2020-03-25^
- Tesla's solar retreat provides opening for Loanpal's return Asset Securitization Report, 2019-03-07, retrieved 2020-03-02^
- PenFed Credit Union, Loanpal partner on residential solar financing options Solar Power World, 2019-12-02, retrieved 2020-03-03^
- Ex-SolarCity Execs Are Baking Solar Loans Into Mortgages Bloomberg, retrieved 2020-03-03^
- Loanpal secures more funding for residential solar loans Solar Power World, 2020-01-13^
- Kelsey Misbrener. Loanpal secures more funding for residential solar loans Solar Power World, 13 January 2020, retrieved 2020-04-23^
- Goldman to Buy $320 Million of Loans From Solar Lender Loanpal www.bloomberg.com, retrieved 2020-06-11^
- In a Year of Turmoil, Residential Solar Assets Are a Safe-Haven Investment www.greentechmedia.com, retrieved 2020-12-16^
- Loanpal completes largest securitization of residential solar loans Solar Builder Magazine, 2020-11-30, retrieved 2020-12-16^
- Ari Levy. Exec who quit SolarCity now runs the leading lender for solar installations CNBC, 2021-01-27, retrieved 2021-01-29^
- Renewable investment wave continues as solar lending company Loanpal raises $800 million TechCrunch, retrieved 2021-02-03^
- Loanpal raises $800 million to grow home efficiency financing Sacramento Business Journal, 2021-01-27, retrieved 2021-02-03^
- Will Wade. GoodLeap Gets $800 Million Funding for Sustainable Home Push Bloomberg, 13 October 2021^
- Wirz Matt, Corrie Driebusch. Tech Moguls Back GoodLeap's Green Housing Push With $12 Billion Valuation Wall Street Journal, 13 October 2021^
- Brian Eckhouse. Solar financier Loanpal eyes Home Greening Market with new name Bloomberg, June 2, 2021, retrieved June 10, 2025^
- Kelsey Misbrener. GoodLeap launches virtual power plant solution Solar Power World, 2024-09-16, retrieved 2025-06-22^
- This former SolarCity exec is trying to reinvent 2 parts of the solar business Business Insider, retrieved 2020-03-25^
- PenFed Credit Union Teams With Loanpal on Solar Installation Loans NMP, 2019-12-02, retrieved 2020-04-08^
- Catherine Boudreau. These Hollywood celebs and an NFL Hall of Famer want you to electrify your home to help solve the climate crisis Business Insider, December 28, 2022^
- Kristin Broughton. Wells Fargo Ex-CFO John Shrewsberry Readies GoodLeap for Next Growth Phase Wall Street Journal, June 4, 2024, retrieved August 12, 2024^
- People on the move: Omnidian, kWh Analytics, Kore Power and more pv magazine USA, 2023-12-06, retrieved 2024-08-23^
- Loanpal Rockets to Second-Largest Solar Loan Provider in the US Green Tech Media, 2019-04-22^
- Andrew Edgecliffe-Johnson. Fintech founder Hayes Barnard: half the organization thought 'this guy's out of his mind' Financial Times, 11 June 2023^
- DFI charges Paramount with ‘deceptive lending practices’ Puget Sound Business Journal, July 21, 2008, retrieved 2025-07-12^
- Paramount Equity Mortgage undersells free appraisals, hidden fees OregonLive, July 14, 2008, retrieved 2025-07-12^
- State penalizes lender Spokesman-Review, July 23, 2008, retrieved 2025-07-12^
- [Consent order C-07-405-09-CO01 issued by Washington State DFI] Washington State Department of Financial Institutions, 2007-12-15, retrieved 2025-07-12^
- Emily Heffter. Mortgage firm settles deceptive‑lending case The Seattle Times, May 30, 2009, retrieved 2025-07-12^
- Paramount Equity settles Washington state dispute for $392K Puget Sound Business Journal, May 14, 2009, retrieved 2025-07-12^
- Alana Semuels. The Rooftop Solar Industry Could Be On the Verge of Collapse Time, 25 January 2024^
- Alexander Sammon Peterson. Sunburnt: How Solar Salespeople Scam Homeowners The American Prospect, 2025-05-29, retrieved 2025-07-12^
- Reese Oxner. Rooftop solar loans came with hidden fees and long-term debt for Texas homeowners San Antonio Express-News, 2025-02-14, retrieved 2025-07-12^
- Jill Chang. Rooftop solar has a fraud problem. The industry is working to build back trust WYPR, 2024-08-14, retrieved 2025-07-12^
- Walker Orenstein. Minnesota homeowners say they were hit with massive hidden fees when going solar Minnesota Star Tribune, 2024-11-08, retrieved 2025-07-12^
- Office of the Attorney General of Minnesota. Minnesota v. GoodLeap LLC, Sunlight Financial LLC, Solar Mosaic LLC, and Dividend Solar Finance LLC US District Court for the District of Minnesota, 5 April 2024, retrieved 27 May 2024^
- John Fitzgerald Weaver. Minnesota sues GoodLeap, Sunlight, Mosaic and Dividend over dealer fees PV Magazine, 26 April 2024, retrieved 27 May 2024^
- Scammers are taking out $45,000 home loans without the owner knowing it wwltv.com, 2023-11-15, retrieved 2025-07-01^