Golden Grahams is a breakfast cereal produced in the United States & Canada by General Mills[1][2][3] and Cereal Partners under the Nestlé brand in other countries.
It consists of small toasted square-shaped cereal pieces made of whole wheat and corn.[4] The taste was a mix of honey and brown sugar.[5]
Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers". The cereal was widely available in Europe, United States and Canada. It was produced by Nestlé and Cereal Partners, except in the US and Canada, where it was made by General Mills.[6]
Golden Grahams reached the peak of their popularity in the UK in the 1980s and 90s, however a gradual decline in sales led to their eventual discontinuation in the country in the early 2000s. In October 2010, Nestlé announced that the brand was to be reintroduced into British supermarkets. However, little over a decade later, in 2021, Golden Grahams were discontinued for a second time,[7] only to return again in 2025.[8] Unlike Golden Grahams, its sister brand, Curiously Cinnamon (formerly marketed as Cinnamon Grahams), has consistently remained available throughout the United Kingdom.[9]
