Golden Goose (GG) is an Italian luxury fashion company specialized in footwear and apparel headquartered in Milan, Italy, by fashion designers Gallo and Rinaldo [2] Founded in 2000 in Marghera near Venice, the brand is best known for its handcrafted sneakers with a distinctive distressed, vintage look. Its most recognizable model, the Super-Star, introduced in 2007, features a stylized star logo with one point deliberately shortened or obscured, reflecting the company's imperfect aesthetic.
History
Golden Goose was founded in 2000 in the industrial district of Marghera near Venice. The brand initially focused on producing high fashion sneakers distinguished by handcrafted details and a deliberately worn appearance.[3][4]
In 2007, Golden Goose introduced its Super-Star sneaker model, featuring the iconic star logo with one point intentionally reduced in length or partly concealed, which became a symbol of the brand.[5]
In 2021, Golden Goose moved its corporate headquarters to Milan, Italy, while maintaining a creative and cultural presence in its original Marghera location through the opening of HAUS Marghera, an immersive space dedicated to craftsmanship and community.[6][7]
The company reported approximately €500 million in annual sales in 2023, with footwear representing around 90% of total revenue.[8]
Golden Goose planned an initial public offering (IPO) in June 2024, which was subsequently delayed due to market conditions.[9]
Ownership
In 2013, the Italian private equity fund DGPA SGR acquired a majority stake in the company in a transaction valued at approximately €45 million, with the founders retaining 25%. In 2015, Ergon Capital Partners III acquired 75% of the business in a deal estimated at €80 million.
In 2017, Golden Goose was acquired by the Carlyle Group for around €400 million. In 2020, Carlyle Group sold the company to Permira for €1.3 billion.
In 2022, Golden Goose purchased its main sneaker supplier, Italian Fashion Team.[10]
In December 2025, a majority stake in the company was sold for approximately €2.5 billion to HSG,[11][12] a Chinese venture capital and private equity firm, with Temasek and its subsidiary, True Light Capital, each acquiring minority stakes.[13] Permira reportedly maintains a minority stake in the company.[11][12]
Subculture
Golden Goose is a major staple of Generation Z and zillennial fashion, particularly in the U.S. and Europe.[14][5]
See also
- Moncler
- Italian fashion
External links
References
- GoldenGoose_2024_Annual_Finacial_Report.pdf Golden Goose Official Website, Golden Goose Group S.p.A., retrieved 2025-07-13^
- Golden Goose Headquarters Golden Goose Official, retrieved 2025-07-13^
- Scott Christian. The Cult of Golden Goose The Wall Street Journal, March 29, 2016, retrieved 2016-08-17^
- ㅁAlex Wynne. Golden Goose Ramps Up International Expansion Women's Wear Daily, March 8, 2015, retrieved 2016-08-17^
- Annachiara Biondi. Can Golden Goose do more than sneakers? Financial Times, December 10, 2023, retrieved 2024-06-22^
- Golden Goose transforms two milanese industrial buildings into new headquarters designboom.com, 2021-04-03, retrieved 2025-07-13^
- Golden Goose unveils HAUS goldengoose.com, retrieved 2024-04-09^
- Net revenues at sneaker maker Golden Goose rose 13% last year Reuters, 2025-03-12, retrieved 2025-03-12^
- Luisa Zargani. Co-creation, DTC Drive Golden Goose Nine-month Revenues Women’s Wear Daily, November 7, 2024^
- Golden Goose Acquires Its Main Sneaker Supplier WWD, retrieved 2023-01-01^
- Flavia Rotondi. Golden Goose Sneakers Sold by Permira to Chinese Firm HSG Bloomberg, December 19, 2025, retrieved December 22, 2025^
- Ivan Livingston. HSG buys Italian footwear brand Golden Goose for €2.5bn FT, December 19, 2025, retrieved December 22, 2025^
- Elisa Anzolin. Golden Goose gets new majority owner as China's HSG buys stake from Permira Reuters, December 19, 2025, retrieved December 22, 2025^
- Sasha Rogelberg. Gen Z sneaker brand with $740 'dirty' shoes counts Taylor Swift as a fan—and is eyeing a $3.3 billion valuation Fortune, May 28, 2024, retrieved May 28, 2024^