GoHenry

GoHenry is a US and UK-based financial technology company that provides a Visa debit card and financial education app for children aged 6 to 18.[2]

History

GoHenry was co-founded by Louise Hill and Dean Brauer, in 2012 in London, UK. [3]

The company is named after GoHenry's first customer, an 11-year-old boy named Henry.[4]

As of 2014, the monthly subscription cost £1.97 per child with no charge for closing an account.[5] As of 9 July 2022, the monthly fee was £2.99 per child. Go Henry Pricing Online

In 2016, the company broke an equity crowdfunding world record, by raising $5.6 million on Crowdcube.[6]

In 2020, the company raised $40 million in funding led by Edison Partners and with the participation of Revai (formerly Gaia Capital Partners), Citi Ventures, and Muse Capital.[7]

As of November 2021, the company reports 2 million members (parents and children),[8] up 500K users from December 2020.[9]

In 2021, it got Best Children's Financial Provider from the British Bank Awards.[10] In June of 2022, GoHenry acquired PixPay, a French startup, for an undisclosed sum. [11]

In 2023 they were acquired by Acorns, a U.S.-based savings and investing startup.[12][13][14]

Reception

In late 2021, Gohenry launched Money Missions, gamified financial lesson about money savings.[15] According to New York Times review, Gohenry is best for parents who want to track money spent by their children.[16] In another story, The New York Times highlighted that GoHenry is useful for parents who are "tired of having a drawer full of dollars" to give to children.[17] Cards International magazine made a review about Gohenry in 2018 stated that "getting children into good financial habits for the current banking landscape will make a huge difference to them in later life".[18]

Mashable and Newsweek included Gohenry into its list of top family apps to manage pocket money and chores.[19][20]

According to Computer Weekly, GoHenry migrated to Google Cloud Platform in 2017.[21]

External links