In 2012, the company's music distribution business was renamed Cinq Music.[8] Over time, Cinq also became a music label, creator, and rights management firm.[9] That year, venture capital firm Preferred Ventures purchased a majority interest in the GoDigital subsidiary, for an undisclosed amount.[10] Preferred Ventures then merged GoDigital with Variance Films in January 2014, forming a movie distribution business called Amplify.[11] In 2015, the GoDigital subsidiary acquired independent film-maker Distribber.[12] In 2016, GDMG's AdShare subsidiary acquired Primo Media, a network of YouTube channels for Latin music that also markets music talent to YouTube content creators.[13]
In 2017, GDMG created Latido Music as an ad-supported Latin music TV channel.[14] Initially, GDMG's business was heavily focused on Latin music.[8] By 2018, it had 50-million listeners monthly, most of whom were from Latin American countries.[8] In 2017, it invested $20 million into its Cinq subsidiary to expand to other genres.[15] Its first major non-Latin project was in 2018, when the Cinq subsidiary recorded and distributed an album for Janet Jackson.[8] It also purchased Warner Music Group's music rights in songs from rapper T.I., using half of $20 million in funding provided by the parent company GDMG. At the time, it was GDMG's largest acquisition.[16] GDMG invested another $40 million into Cinq to acquire additional licensing rights in 2019.[17] That investment was subsequently used to purchased the Beluga Heights Record Label including the right to songs by Sean Kingston and Jason Derulo.[16] Latido Music acquired competing latin music business Mitú in February 2020,[18] which was later merged with NGL Collective.[19]
During the COVID-19 pandemic, GoDigital Media Group shut down its headquarters in Los Angeles, California and transitioned to a remote workforce. It acquired eight businesses from 2020 - 2023.[5] In 2021, GoDigital partnered with MEP Capital Management to purchase YogaWorks, in a Chapter 11 bankruptcy auction, for $9.6 million.[20] YogaWorks had closed its physical Yoga studios due to the COVID-19 pandemic. GDMG converted it into an online subscription service.[5] In 2023, YogaWorks introduced a fitness program intended for users with breast cancer in partnerships with celebrity Samantha Harris.[21] GDMG also acquired Sound Royalties, which provides advances to artists in exchange for royalties in their music.[22]
In 2022, GDMG invested another $100 million into its Cinq Music subsidiary.[23] That same year, it acquired retailers Eastern Mountain Sports (EMS) and Bob's Stores from U.K.-based Frasers Group for $70 million.[5] EMS and Bob's Stores had physical stores, whereas GDMG had historically focused on IP rights management, content, and services.[24] Under its new owner, Eastern Mountain Sports made a series of ads making fun of its prior financial troubles and bankruptcy.[25] In June 2023, GoDigital said it would be bidding on acquiring Vice, which was in bankruptcy.[5] However, Vice selected a competing bid from Fortress Investment Group and was ultimately sold to that company.[26]
GoDigital Media Group's subsidiaries include:
Networks:
Commerce:
