'''Go! Discs''' was a London-based record label, launched in 1983 from offices in Wendell Road, Shepherd's Bush, by Andy Macdonald and Lesley Symons. The pair founded the label after Macdonald left his job as press officer at Stiff Records, and Symons provided the seed funding. The first signing to the label was Billy Bragg and early releases also came from Sheffield band The Box and Hull band The Housemartins. Records by the latter's spin-off group The Beautiful South were subsequently issued. Key staff contributors, following a move to Hammersmith, included comedian Phill Jupitus and Cathal Smyth (Madness' Chas Smash). '''Go! Beat''' Records was launched as a subsidiary for artists like Beats International, Gabrielle and Portishead. In 1992, Paul Weller signed for the main Go! Discs label.
In 1996, Macdonald resigned when PolyGram acquired a majority stake in the label,[1] which folded not too long afterward. However, Go! Discs' dance offshoot Go! Beat Records continued and became a unit in the PolyGram group. In 1999, Go! Discs was revived, but it is now in dormancy along with Go! Beat.