Gingerbread Man Records is a British vanity label, founded by English singer-songwriter Ed Sheeran under a deal with Warner Music Group.
History
In March 2015, Sheeran revealed his plans to establish Gingerbread Man Records through a deal with Warner Music Group.[1] The label, as well as a dedicated YouTube channel, launched three months later.[2] The label's first release was 5, which was a compilation of five EPs that Sheeran independently released before his debut album.
The label's first signee was Jamie Lawson, whom Sheeran had previously met while playing in London's folk circuit.[3] On 9 October 2015, Gingerbread Man Records released Lawson self-titled fourth album, which achieved a number one position on the UK Albums Chart.[4]