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Geprek Bensu

Geprek Bensu is an Indonesia-based fast food restaurant chain primarily serving ayam geprek. As of December 2018, the chain had 110 franchises in Indonesia, employing an estimated 3,500 people.[1] The chain also operates in Hong Kong and Malaysia,[2] and plans to expand to Taiwan and the Netherlands.[3]

The chain is owned by Indonesian actor Ruben Onsu, in his capacity as chief executive officer of PT Onsu Pangan Perkasa (OPP) founded on 17 April 2017.

Branding disputes

The chain has been involved in trademark disputes against eateries with the same name. Onsu filed lawsuits against the following people, but in each case his claim was dismissed by the court due to mala fide intent.

Detik.com reported in June 2020 that the chain's logo is based on a free vector image.[8]

  • Jessy Handalim, owner of Bensu (short for Bengkel Susu; the Milk Workshop in English).[4]
  • Benny Sujono, owner of I Am Geprek Bensu (a portmanteau of his own name).[5][6] It has been alleged that Onsu planted a subordinate in an I Am Geprek Bensu location to obtain their chain's recipe.[7]

External links

References

  1. Saviq Bachdar. Geprek Bensu, Bisnis Selebriti Bisa Kok Nggak Mati Marketeers - Majalah Bisnis & Marketing Online - Marketeers.com, 2018-09-19, retrieved 2020-06-12^
  2. Geprek Bensu, Bukit Bintang Eat Drink KL, 2020-02-01, retrieved 2020-06-25^
  3. Ahmad Fikri. Ruben Onsu Buka Geprek Bensu di Hong Kong, Lalu Taiwan - Belanda Tempo, 2019-03-12, retrieved 2020-06-12^
  4. Yanuarius Viodeogo. Merek Bensu & Domino Diperebutkan di Pengadilan - Kabar24 Bisnis.com, 4 October 2018^
  5. Benny Sujono, Pemilik I Am Geprek Bensu yang Kalahkan Ruben Onsu Dalam Kepemilikan Nama Bensu Tribunnewsmaker.com, 11 June 2020, retrieved 2020-06-12^
  6. Ini Alasan Hakim Menyatakan Ruben Onsu Beritikad Tidak Baik di Sengketa Merek I AM GEPREK BENSU Warta Kota, 2020-06-12, retrieved 2020-06-12^
  7. Kompas Cyber Media. Ruben Onsu Disebut Diduga Tempatkan Karyawan untuk Dapatkan Resep Makanan PT Ayam Geprek Benny Sujono KOMPAS.com, retrieved 2020-06-12^
  8. Yenny Mustika Sari. Tudingan Geprek Bensu Pakai Logo dari Web Gratis hingga Napi Pamer Makanan detikfood, retrieved 2020-06-25^