GenZe (company)

Mahindra GenZe, doing business as GenZe and also known as GenZe by Mahindra, was a brand of electric bicycles and scooters. It was a subsidiary of the Mahindra Group of India.

History

In 2013, GenZe introduced their first electric bicycle and electric scooter.[1] The name GenZe was short for Generation Zero Emissions, which was a reference to their products being zero-emissions vehicles.[2][3]

Operations

GenZe operated as a subsidiary of the Mahindra Group.[4][5] Its headquarters were located in Fremont, California.[5][6] GenZe's products were manufactured, hand-assembled, and road-tested in Ann Arbor, Michigan.[5][7][8][9]

In June 2020, it was announced that GenZe would be closing down its operations.[10][11]

Products

GenZe designed and manufactured electric bicycles and electric scooters intended for consumers and corporate fleets.[2][4][12]

Electric bicycles

Their electric bicycles were available through the Ford GoBike public bicycle-sharing system,[6] and the Bike Solar Oakland program in Oakland, California.[13]

Electric scooters

The GenZe electric scooters were introduced in 2015,[14] and were delivered to consumers in December 2015.[15] They were utilized by Postmates delivery service.[1][9] They were also available through the Scoot Networks public scooter sharing system,[1] which the Mahindra Group's private-equity business had invested in.[16][17]

See also

References

  1. GenZe E-Scooter Partners With Postmates CleanTechnica, retrieved 2018-05-17^
  2. Mahindra GenZe India launch likely in 2019 The Hans India, 23 October 2017, retrieved 2018-05-17^
  3. Auto Expo 2016: Mahindra GenZe 2.0 Electric Scooter Showcased - NDTV CarAndBike CarAndBike, retrieved 2018-05-17^
  4. Lazy as you want to be: New GenZe e-bike pedals for you CNET, 2017-10-30, retrieved 2018-05-17^
  5. Mahindra GenZe electric two-wheelers considered for India, might debut in 2019 The Financial Express, 2017-10-20, retrieved 2018-05-17^
  6. Ford And Mahindra Genze Collaborate For GoBike Electric Bicycle In San Francisco - NDTV CarAndBike CarAndBike, retrieved 2018-05-17^
  7. Mahindra Genze Electric Scooter First Look CarAndBike, retrieved 2018-05-17^
  8. First in 25 years: Automaker plans Detroit area plant Detroit News, retrieved 2018-05-17^
  9. Mahindra Plans to Double Investment in US IndustryWeek, 2017-07-24, retrieved 2018-05-17^
  10. Micah Toll. Say goodbye: The only made-in-America electric scooter company closes June 14, 2020^
  11. Joe Szafranski. Mahindra to discontinue GenZe electrive.com, 2020-06-15, retrieved 2022-03-22^
  12. GenZe has a commuter e-bike for a connected world Engadget, retrieved 2018-05-17^
  13. Barbara Grady. Mahindra and Oakland make a bet on urban mobility with the GenZe GreenBiz, 2016-01-19, retrieved 2018-05-17^
  14. India's largest SUV maker rides into US on a scooter - Electric scooter market to grow 20,000 by 2024 - Kuwait Times Kuwait Times, 2015-09-02, retrieved 2018-05-21^
  15. GenZe 2.0s Are On The Road! - GenZe GenZe, 2015-12-17, retrieved 2018-05-21^
  16. Racing down new roads @businessline, retrieved 2018-05-17^
  17. Government creating aspiration for electric mobility: Anand Mahindra The Economic Times, 2018-02-17, retrieved 2018-05-17^