Galaxy is a brand of chocolate products made and marketed by Mars Inc., and first manufactured in the United Kingdom in 1960.[1] Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Australia, Malta,[2] and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove. In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk.[3]
Range
The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels," and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.
A vegan Galaxy range launched in 2019.[4] In 2023, the 110g Smooth Milk Galaxy bar sold in the UK was reduced in size to 100g without the price being reduced. It was described in the media as an example of a retail trend for "shrinkflation" during a period of higher inflation.[5][6]
Bubbles
Galaxy Bubbles is a chocolate bar made by Mars similar to a Cadburys Wispa or Nestlé Aero and was introduced in early 2010.[7] The chocolate is like an ordinary Galaxy which has been aerated. The product also comes in an orange variety.
The standard version sold in stores is lighter compared to its competitors, at 31 g and consequently has a lower energy content, at 169 kcal, compared to the Wispa's 39 g and 210 kcal or the Aero's 46 g and 220 kcal.
It is also available as a 100g 'block' or as a 28g milk chocolate egg (again with an aerated centre). The bar is suitable for vegetarians.
Honeycomb Crisp
Galaxy Honeycomb Crisp is a chocolate bar made by Mars that contains small granular nougats of honeycomb toffee, as part of the Galaxy chocolate range.[8][9][10][11]
Marketing
A 2013 British television advertisement for Galaxy featured a computer-generated image of Audrey Hepburn, which was created by a CGI firm Framestore in London.[12][13] The commercial, set to Hepburn singing "Moon River", debuted in the UK in February 2013.[13]
Galaxy previously sponsored the British Book Awards.[14]
Gallery
See also
External links
References
- About Us: Galaxy Chocolate galaxychocolate.co.uk^
- Shachi Tapiawala. Mars India re-launches Galaxy chocolates in India Eventfaqs, retrieved 2013-11-05^
- "Top 10 selling chocolate bars in the UK". Wales Online. Retrieved 28 December 2014^
- Mars launches its vegan Galaxy chocolate bars in UK confectionerynews.com, 18 November 2019, retrieved 2020-09-04^
- Josie Clarke. Galaxy cuts chocolate bar size in latest 'shrinkflation' to hit shoppers The Independent, 26 September 2023, retrieved 26 September 2023^
- Lucy Hooker. Shrinkflation strikes again as Galaxy chocolate gets smaller BBC News, 26 September 2023, retrieved 2 September 2023^
- Galaxy gets light with new Bubbles bar retrieved 2021-07-27^
- Scottish Local Retailer Scottish Local Retailer Magazine, retrieved 30 September 2014^
- Galaxy boldy goes to a new look – revival of its classic strap-line Scottish Grocer & Convenience Retailer, August 2013, retrieved 30 September 2014^
- ISSUU - Retail News Sept2013 by Retail News Issuu, 23 September 2013, retrieved 30 September 2014^
- Galaxy undergoes a silky makeover retrieved 30 September 2014^
- How we resurrected Audrey HepburnTM for the Galaxy chocolate ad The Guardian, 2 December 2016, retrieved 2 December 2016^
- Usborne, Simon. Audrey Hepburn advertise Galaxy chocolate bars? Over her dead body! The Independent, 24 February 2013, retrieved 28 February 2013^
- About the awards nationalbookawards.co.uk, retrieved 5 October 2023^