BrandWikiReturn

Galaxia SM

Galaxia SM (stylized as galaxiaSM) is a South Korean sports marketing and management company under Trinity Asset Management and SM Entertainment with advertising, broadcast programming, content creation, digital marketing, event management, and production business.

History

Established in November 2004, the company specialized in sports marketing, channels, content, and publishing rights and was listed on the KOSPI market in October 2006.[4][5] The largest shareholder is Trinity Asset Management, an affiliate of the Hyosung Group, with a 22.4% stake in the company and a 37.1% stake, including affiliated parties.[4]

On August 25, 2015, IB Worldwide, and entertainment company SM Entertainment signed a partnership through mutual investment.[6] IB Worldwide announced through the board of directors on the same day that it had decided to raise 11.5 billion won from SM and 8.9 billion won from affiliates of Hyosung Group and changed the company name to Galaxia SM.[7] SM also announced a third-party capital increase of 6.5 billion won for IB Worldwide, marking the first business partnership in South Korea between a sports and entertainment company.[8] Shim Woo-taek revealed that the two companies combined will be able to develop a variety of content and contribute to the national interest by expanding their scope to the global market.[9] Kim Young-min stated that the partnership would be trying to pioneer a global market with a new marketing and business model through the combination of sports and entertainment.[10] The two companies are also expecting various synergies from this strategic alliance by developing sportainment broadcasting content, merchandising businesses, body management system development, and digital marketing business through a multi-channel network (MCN).[11]

People

Galaxia SM supports the sponsorship contracts of the athletes and is in charge of advertising and other management.[12] All information listed is adapted from the company's players page and content page of its official website.[13][14]

Athletes

Creators

  • DocSwing Kim Jun-nyeon
  • EvaYoga
  • Jopro's Just Turn
  • Kim Myung-seop's Fitness Class
  • Long-legged Lina
  • ManUTube
  • Muscular Rich Arnold Hong
  • The Point of Swimming
  • Water Tank
  • WinterPapa
  • Working Out Dave
  • Yang Löw

Association partners

All sports governing bodies listed are adapted from Galaxia SM's sports marketing page of its official website.[15]

  • Korea Basketball Association
  • Badminton Korea Association
  • Korea Volleyball Association
  • Korea Skating Union
  • Daejeon Hana Citizen

External links

References

  1. Overview – Group Companies SM Entertainment, retrieved May 27, 2022^
  2. http://galaxiasme.com/theme/grape/mobile/company.php Galaxia SM, retrieved May 27, 2022^
  3. https://comp.fnguide.com/SVO2/asp/SVD_shareanalysis.asp?pGB=1&gicode=A011420&cID=&MenuYn=Y&ReportGB=&NewMenuID=109&stkGb=701 CompanyGuide, retrieved March 24, 2022^
  4. Yo-han Bae. https://www.asiae.co.kr/article/2015112008561516257 The Asia Business Daily, November 20, 2015, retrieved May 27, 2022^
  5. https://n.news.naver.com/mnews/article/011/0002764871?sid=101 Seoul Economy, November 20, 2015, retrieved May 27, 2022^
  6. In-gu Han. https://www.xportsnews.com/?ac=article_view&entry_id=626308 Xports News, August 25, 2015, retrieved December 9, 2021^
  7. Jae-min Pyo. http://osen.mt.co.kr/article/G1110232540 Osen (newspaper), August 25, 2015, retrieved December 9, 2021^
  8. Won Jeon. http://mydaily.co.kr/new_yk/html/read.php?newsid=201508251932731112 MyDaily, August 25, 2015, retrieved December 9, 2021^
  9. Yong-jik Cho. http://biz.heraldcorp.com/view.php?ud=20151030000704 Herald Economy, October 30, 2015, retrieved May 27, 2022^
  10. Joon-ho Han. http://www.sportsworldi.com/newsView/20150825005345 Sports World, August 25, 2015, retrieved December 9, 2021^
  11. https://sports.donga.com/3/all/20150825/73246156/2 Sports Dong-A, August 25, 2015, retrieved December 9, 2021^
  12. Gun-woo Kim. https://news.mt.co.kr/mtview.php?no=2015122419214655646 Money Today, December 28, 2015, retrieved March 24, 2022^
  13. Players Galaxia SM, retrieved March 24, 2022^
  14. http://galaxiasme.com/theme/grape/mobile/contents.php Galaxia SM, retrieved May 27, 2022^
  15. http://galaxiasme.com/theme/grape/mobile/business.php Galaxia SM, retrieved May 27, 2022^