G Fuel

G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in Hauppauge, New York.[1][2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.

G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.[3]

It is one of the largest energy drink companies in the United States, with an estimated $50 million in annual revenue.[4]

Overview

A serving of G Fuel contains 140 to 150 mg of caffeine.[5][6] G Fuel is available in multiple flavors, typically fruit-based, such as lingonberry,[7] fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,[8][9][10] game studios,[11][12] video game media companies,[13] and musicians, to create custom, promotional flavors.[14]

Controversy

In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.[15]

On June 16, 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers".[16][17] The company also banned users who mentioned the event from their Twitch live chat.[18] More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.[19][16]

External links