GAZ

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GAZ, short for Gorkovsky Avtomobilny Zavod (Gorky Automobile Plant), is a prominent Russian automotive manufacturer headquartered in Nizhny Novgorod (formerly known as Gorky). Founded in 1929 through a partnership between the Soviet Union and Ford Motor Company, it serves as the core subsidiary of GAZ Group, part of the Basic Element industrial conglomerate. GAZ has a long history producing a range of vehicles, including iconic passenger cars like the Pobeda and Volga, and is currently a leading domestic producer of light and medium commercial vehicles, trucks, and buses.

Key moments

  • 1929Soviet Union signs agreement with Ford to establish the plant, initially named NNAZ (Nizhny Novgorod Automobile Plant)
  • 1932Plant is renamed GAZ following the city's renaming to Gorky
  • 1946Launches the GAZ-M20 Pobeda, its first post-WWII passenger car
  • 1956Introduces the GAZ-21 Volga, an iconic passenger car that gains international acclaim
  • Post-1991Becomes part of GAZ Group, shifting focus to commercial vehicles while maintaining leadership in Russia's domestic automotive market

GAZ operates in a competitive automotive market with both domestic and international rivals. Domestically, it competes with Kamaz in heavy-duty trucks, UAZ in light commercial vehicles and SUVs, and PAZ in the bus segment. Internationally, global players like Mercedes-Benz, Volvo, and MAN challenge GAZ in the higher-end commercial vehicle space, while Ford and Volkswagen have a presence in the Russian passenger car market (though GAZ has largely exited this segment). GAZ holds strong domestic market shares: approximately 40-48% in light/medium commercial vehicles and 65% in buses, leveraging its local manufacturing capabilities and historical brand recognition. However, it faces pressure from imported vehicles and evolving emission standards, driving its focus on modernizing commercial vehicle lines to retain market leadership.

  • Domestic competitors: Kamaz (heavy trucks), UAZ (light commercial/SUVs), PAZ (buses)
  • International competitors: Mercedes-Benz, Volvo, MAN (commercial vehicles); Ford, Volkswagen (passenger vehicles)
  • Key market strengths: 40-48% share in Russian light/medium commercial vehicles, 65% share in buses
  • Challenges: Import competition, evolving regulatory standards, shifting consumer preferences

GAZ (Gorkovsky avtomobilny zavod, ) is a Russian automotive manufacturer located in Nizhny Novgorod, formerly known as Gorky (Горький) (1932–1990). It is the core subsidiary of GAZ Group Holding, which is itself part of Basic Element industrial group. JSC Russian Machines is the controlling shareholder in OAO GAZ.

History

Early history

In May 1929 the Soviet Union signed an agreement with the American Ford Motor Company.[2] Under its terms, the Soviets agreed to purchase $13 million worth of automobiles and parts, while Ford agreed to give technical assistance until 1938 to construct an integrated automobile-manufacturing plant at Nizhny Novgorod. The factory was founded and production started on 1 January 1932. At the time the factory was known as Nizhny Novgorod Automobile Plant, short NAZ (Nizhegorodskiy avtomobilny zavod), full name Nizhny Novgorod Automobile Plant named after V. M. Molotov (Nizhegorodskiy avtomobilny zavod imeni V. M. Molotova), after the Soviet minister Vyacheslav Molotov.[3] In 1932 the plant produced its first automobiles, GAZ-AA (originally known as NAZ-AA, as they were manufactured before Nizhny Novgorod became Gorky) truck and GAZ-A passenger car (manufactured after Nizhny Novgorod became Gorky). The cars were based on the Ford Model AA and Ford Model A, respectively.

In 1933, the factory's name changed to Gorkovsky avtomobilny zavod, or GAZ, when the city was renamed after Maxim Gorky.

The GAZ-A was succeeded by the more modern GAZ-M1 (based largely on the four-cylinder version of the Ford Model B), produced from 1936 to 1942. The M letter stands for Molotovets ('of Molotov's fame'), it was the origin of the car's nickname, M'ka (эмка).[2]

During the war, GAZ assembled Chevrolet G7107 and G7117 (G7107 with winch) from parts shipped from the US under Lend Lease.

Postwar period

At that time, GAZ engineers worked to develop an all-new car model to enter production once hostilities ended. Called the GAZ-M20 Pobeda (Victory), this affordably-priced sedan with streamlined, fastback styling, entered production in 1946 and was produced by GAZ until 1958. (Licensed production under the name Warszawa continued in Polish FSO until the 1970s). It was the first Soviet car with electric windshield wipers (rather than mechanical- or vacuum-operated ones).[4]

GAZ also made GAZ-12 ZIM, GAZ-21 and GAZ-24 Volga and the luxury cars GAZ-13 and GAZ-14 Chaika. The ZIM was the first GAZ car to feature the leaping deer hood ornament.[5] The GAZ-21 made its public debut in 1955, with a three cars on a demonstration drive from Moscow to the Crimea, two automatic models and a manual.[6] It was launched in 1956 and became a symbol of the whole Soviet epoch. The car offered front seats able to fold flat[6] and came standard with cigarette lighter and a radio[7] at a time when most American-built cars did not have a radio.[8] A small number of Volgas with the 195 hp Chaika engine, automatic transmission, and power steering were built for the KGB as the M23, 603 were built in 1962–1970.[9] As the car's leading engineer Boris Dekhtyar recalled, the new version of the Volga had improved brake pads and reached a higher top speed of over 170 km/h; it was well received.[10] The new engine produced 195 h.p. at 4,400 rpm.[11]

Furthermore, GAZ produced several armored military vehicles, particularly during World War II and the early Cold War. These included the BA-64, a light armored reconnaissance car based on the GAZ-64 jeep and armed with a 7.62 mm DT machine gun, with over 9,000 units built between 1942 and 1946; the BA-6, an earlier heavy armored car equipped with a 45 mm gun and based on a six-wheeled truck chassis; and the BA-20, a light armored car built on the GAZ-M1 chassis, primarily used for communications and reconnaissance in the early stages of World War II. Another notable model was the BA-3, a six-wheeled armored car with a 45 mm main gun and heavy armor, considered one of the most powerful armored cars of the interwar period. In the postwar years, GAZ developed the BTR-40, an open-topped armored personnel carrier with capacity for up to 8 troops, and the BTR-152, a larger and more robust APC introduced in 1950, both of which became widely exported throughout the Eastern Bloc.[12][13][14]

In the 1960s GAZ plant renewed its truck range by launching such models as GAZ-52, GAZ-53А and GAZ-66. In the 1960s and 1970s, the plant was overhauled and updated; 1962 saw it fitted with the Soviet Union's first automated precision shop.[15] In 1994 the plant started production of GAZelle light commercial vehicles.

The plant became AvtoGAZ, with the integration of its various subcontractors, on 24 August 1971; the same year, it was awarded the Order of Lenin.[16] GAZ produced its ten millionth vehicle in March 1981.[17] In the late 1990s GAZ was deemed to be the best managed Russian automotive manufacturer.[18]

SibAl takeover

In November 2000 GAZ was acquired in a hostile takeover by SibAl.[19] In March 2003 GAZ declared that the production of passenger cars was no longer a priority for the company, and plans to release a new GAZ-3115 model had been abandoned.[20]

In 2006, GAZ made a move on the LDV company based in Birmingham, England, and acquired the van maker from the venture capital group Sun European Partners, LLP in July of that year. GAZ said that they planned to market the MAXUS (LDV's new Panel-van that was released in January 2005) into the rest of Europe and Asia. GAZ proposed to increase production in the LDV plant in England, while also commencing production of the MAXUS in a new plant in Russia. However, due to the recession, the production at the LDV plant was halted and the plant was sold to a Chinese company called ECO Concept in 2009.[21]

As then DaimlerChrysler modernized its Sterling Heights Assembly plant in 2006, the old Chrysler Sebring / Dodge Stratus assembly line and tooling was sold to GAZ and was shipped to Nizhny Novgorod in Russia.[22] Since then GAZ car facility is used for contract manufacturing for Volkswagen and General Motors.

Andersson leadership

In 2009, Bo Andersson, former Vice-President of General Motors, was invited to become a President/CEO of GAZ Group.[23]

In 2010, GAZ upgraded its model range by launching new GAZelle-BUSINESS lineup with diesel and petrol engines and LPG equipment.[24]

In November 2010 the company decided to end production of the Volga Siber, its last GAZ passenger car model, and to discontinue the GAZ Volga range.[25] In December 2010, GAZ Group signed a memorandum of understanding with Daimler on contract manufacturing of Mercedes-Benz Sprinter at GAZ plant in Nizhny Novgorod. It is expected that production will start in 2013.[26]

In February 2011, General Motors and GAZ Group signed an agreement on contract assembly of the new Chevrolet Aveo car at GAZ plant in Nizhny Novgorod.[27] As of December 2012, production was underway with an expected annual production of 30,000 vehicles.[28]

In June 2011, Volkswagen Group Rus and GAZ Group signed a long-term agreement on contract manufacturing at GAZ plant with total investment of €200 million. It is planned to produce Škoda Yeti, the new Volkswagen Jetta and Škoda Octavia. The total production volume in the peak years will be about 110,000 vehicles. In November 2011, under the contract manufacturing agreement, GAZ started SKD assembly of Škoda Yeti; full-cycle production started in December 2012.[29]

Recent developments

In April 2019, GAZ asked for a $468 million bailout from the Russian government, saying that US sanctions on Oleg Deripaska and his assets put the company at risk of default.[30] On July 4, 2019, workers from GAZ protested against the US sanctions in front of the US embassy in Moscow as an opposition to measures they claim will lead to the bankruptcy of the company.[31][32]

In November 2021, "GAZ Group" announced that its division, "Silovye Agregaty", would be ready for mass production of hydrogen engines in 2.5 years.[33]

See also

References

  1. Top Management Gazglobal.com, retrieved 8 July 2017^
  2. Odin, L.C. World in Motion 1939 - The whole of the year's automobile production. Belvedere Publishing, 2015. ASIN: B00ZLN91ZG.^
  3. [http://his.1september.ru/article.php?ID=199902903 Zur Geschichte der Zusammenarbeit zwischen Ford und Russland bzw. der Sowjetunion der Jahre 1909 bis 1935] (russian)^
  4. Thompson, p. 52^
  5. Thompson, p. 68^
  6. Thompson, p. 61^
  7. Thompson, p. 62^
  8. Flory, J. "Kelly", Jr. American Cars 1946-1959 (Jefferson, NC: McFarland & Coy, 2008), passim.^
  9. Thompson, pp. 120–121^
  10. [http://www.gaz23.com/files/23.jpg Б. А. Дехтяр. "Хвостовые" автомобили ГАЗ. // Биржа плюс Авто. №36. 13.09.2001. С. 38]^
  11. [http://www.gaz23.com/files/gaz-23_manual.pdf Легковой автомобиль ГАЗ-23. Инструкция по уходу. Издание второе. Горький. 1967. С. 114]^
  12. Steven J. Zaloga. Soviet Armored Cars 1936–45 Osprey Publishing, 2008^
  13. Steven J. Zaloga. Soviet Wheeled Armored Vehicles Concord Publications, 1990^
  14. Christopher Duffy. Red Storm on the Reich: The Soviet March on Germany, 1945 Routledge, 1996^
  15. Thompson, p. 120^
  16. Thompson, Andy. Cars of the Soviet Union (Haynes Publishing, Somerset, UK, 2008), p. 120.^
  17. Thompson, p. 242^
  18. Mir on earth The Economist, 21 August 1997, retrieved 7 July 2017^
  19. R. Duane Ireland, Robert Hoskisson, Michael Hitt. Understanding Business Strategy: Concepts and Cases Cengage Learning, 2005, retrieved 6 July 2017^
  20. Екатерина Емельянова, Шамиль Идиатуллин, Владислав Трифонов. Время менять автомобиль Газета "Коммерсантъ", 13 May 2003, retrieved 8 July 2017^
  21. Graham Ruddick. LDV Vans bought by China's Qu Li The Telegraph, 15 October 2009, 15 October 2009^
  22. US: GAZ to buy Sebring/Stratus assembly line from Chrysler Just-Auto, 18 April 2006, 18 April 2006^
  23. For former GM exec Bo Andersson, next job will be a GAZ 16 June 2009^
  24. GAZ Group has started serial production of upgraded GAZelle-Business GAZ Group, 25 February 2010^
  25. Q&A: Bo Andersson Joined GAZ to Flee Detroit Stardom retrieved 8 July 2017^
  26. Russia: Daimler, GAZ sign Sprinter assembly MoU Automotive World, 24 December 2010, 24 December 2010^
  27. GM to assemble Chevrolets at Russia's GAZ plant Reuters, 1 February 2011, 1 February 2011^
  28. Andrew E. Kramer. Russia's Desire for Cars Grows, and Foreign Makers Take Notice The New York Times, 25 December 2012, retrieved 26 December 2012^
  29. Skoda Yeti Now Assembled at GAZ Full Cycle wroom.ru, 6 December 2012, retrieved 31 December 2012^
  30. Sanctions-hit GAZ Wants Government Bail-Out – Kommersant The Moscow Times, 18 April 2019, retrieved 5 June 2019^
  31. Henry Foy. Workers at Deripaska's sanctioned GAZ picket US embassy party in Moscow Financial Times, 4 July 2019, retrieved 2019-07-27^
  32. Russian Workers Rap Against Sanctions, Protest at U.S. Envoy's Residence The Moscow Times, 2019-07-05, retrieved 2019-07-27^
  33. Группа ГАЗ может запустить массовое производство водородных двигателей через 2,5 года ТАСС, 2021-11-24^