Future Cola is a cola-flavoured carbonated beverage manufactured by Hangzhou Wahaha Group of China, where its market share is 12-15%,[1] making it the third-largest manufacturer of soft drinks in China behind Coca-Cola and Pepsi Cola. It is distributed by Reed's, Inc., in the United States as China Cola.
In China it is sold under the name Future Cola, the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".
Markets
China
Wahaha started making its own cola in 1998. Feichang Kele (translated as Extreme Cola or, more commonly, Future Cola, for its sound) tastes like a cross between Coca-Cola and Pepsi, but bears a red and white label. Through Wahaha's extensive distribution network, Future Cola dominates rural China and its second- and third-line cities. Sales in 2003 amounted to 620 million litres, approximately 35% and 70% of the volumes of