Fulla is the name of an 11.5 inch Barbie-like fashion doll marketed to children of Islamic and Middle-Eastern countries as an alternative to Barbie. The product's concept evolved around 1999, and it became available for sale in late 2003.[1] Fulla was created by a Syrian manufacturer called NewBoy FZCO.[2] In 2015, the company moved to the United Arab Emirates and is now located in Dubai. Fulla was also sold in China (where it attracts children of the Hui minority), in Brazil, North Africa, Egypt, India (Indian Fulla wears sarees)[3] and Indonesia, while a few were sold in the United States. Although there had been many other dolls in the past that were created with a hijab, such as Razanne and Moroccan Barbie, Fulla surpassed them in popularity due to launching alongside a marketing campaign aired on the popular Arabic television channel Spacetoon.[4]