Fujiya Co. Ltd. (株式会社不二家) (tyo: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2]
Fujiya is credited with introducing the Christmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]
Mascot
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]
External links
- Fujiya - Official website (Japanese)
- Fujiya restaurants - official site (Japanese)
References
- 取締役・監査役 retrieved 2024-01-07^
- Wait, don't eat that: candy scandal stuns Japan International Herald Tribune, 2007-10-31, retrieved 2008-12-29^
- The Strawberry On Top – The Rise of Japan's Famous Christmas Cake Arigato Travel, 2020-12-15, retrieved 2022-01-14^
- FUJIYA不二家洋菓子專賣店登台 12/31開幕 ETtoday, 2016-12-27, retrieved 2020-04-03^
- Comm-oddities: Japanese bakery head quits over use of expired milk, eggs CBC News, 2007-01-15, retrieved 2008-12-29^