Founding
The company was founded by Rudolf Fuchs on May 30, 1931. It initially traded under the name Rudolf Fuchs, but was then renamed Rudolf Fuchs Mineraloelwerke in 1939.[7][8] The company's Guaranteed Pennsylvania Motor Oil, under the brand Penna Pura, was produced and bottled in the Mannheim slaughterhouse and distributed to transport companies in the port of Mannheim.[6] In 1936, Fuchs developed his first transmission oil and opened the first branch in Munich.[9]
In 1937, he acquired a plot of land on Friesenheimer Island, where the new company headquarters were inaugurated in 1939.
World War 2 and the post-war period
At the beginning of World War II, Fuchs lost clients, who had to downsize their vehicle fleets and hand them over to the Wehrmacht, as well as personnel, as the male employees were drafted into the war. He found new clients in the industry and from then on developed industrial oils.[6]
After the war, Fuchs set up a racing service for motorsport and was represented on major racetracks from 1948, where multiple drivers used Penna Pura Racing Oil RC.[6]
After the death of Rudolf Fuchs in 1959, his son Manfred Fuchs took over the management of the company in 1963.[10][11]
International expansion
In 1968, the first foreign subsidiaries were founded in France and Spain.[9] In 1972, the German business was spun off and made independent as Fuchs Mineraloelwerke GmbH. In 1975, the Group opened up to the capital market by founding Fuchs Beteiligungsgesellschaft KG. This was followed by the establishment of subsidiaries in Austria, Sweden, Italy and Brazil. In 1978, the Titan brand replaced the name Penna Pura.[12] In 1981, Fuchs also entered the Australian, Asian and American markets.[13] In 1985, the company signed a joint venture agreement in China, which led to the first production facility in Yingkou in 1988.[14] By then, Fuchs was a group with 80 production and trading companies. In 1984, Fuchs Beteiligungsgesellschaft KG changed its name to Fuchs Petrolub AG Oel + Chemie.[12]
IPO and investments
As a result of the expansion and the associated costs, Manfred Fuchs decided to take the family business public. However, to ensure that the majority of votes remained in the family, the company initially issued preference shares.[9] On January 30, 1985, the company finally went public in Frankfurt, Stuttgart and later in Zurich. From 1986, Fuchs also went public with ordinary shares.[6][10]
In 1989, Fuchs Petrolub took over the French lubricant manufacturer Labo Industrie S.A. and the British lubricant manufacturer Silkolene, as well as Century Oils in 1991.[9][12]