Fry Group Foods is a manufacturer of vegan meat substitutes founded by South Africans Wally and Debbie Fry in 1991.[1][2] In 2020 it was acquired by LiveKindly, a plant-based food company.[3]
History
Wally Fry is a vegan convert who once ate meat and traded livestock for a living.[1] He decided to follow the example of his vegetarian wife Debbie and daughter Tammy after observing the inhumane conditions in a working pig farming facility built by his own construction firm. The couple created meat substitutes in their Durban home for personal consumption to help Wally adapt to his new meat-free diet.[1][4]