Frusen Glädjé was a company that made premium ice cream for the American market, founded in 1980 by Richard E. Smith.[1] Although the ice cream was made in the U.S., it used a quasi-Swedish name: frusen glädje, without the acute accent, is Swedish for "frozen happiness".
After the brand was sold several times, the brand name is currently no longer in use.
History
Frusen Glädjé was produced at a Dairy Lea plant with special equipment and sold in 10 states in 1981, including New York and California. Frusen Glädjé was available in eight flavors (15 in the New York shop). Frusen Glädjé was distributed in every state by the end of 1982, reaching an annual production of 30 million pints, up from 18 million in 1981. Erhard Sommer was the company president.[2]
The brand's marketing materials called it "[t]he ice cream that appeals to the sybaritic buyer with a taste for the very finest."[2] Television commercials typically featured the catch phrase, "I ate all the Frusen Glädjé." Another catchphrase used was "Enjoy the Guilt", which appeared in print advertising and also on small crystal ice cream bowls, which were available via mail order from the company.[3]
Conflict with Häagen-Dazs
Another American ice cream producer, Häagen-Dazs
See also
- Foreign branding
External links
References
- Daniel F. Cuff, Dee Wedemeyer. Steve's Is Latest Brand For Ice Cream Family The New York Times, 25 July 1986, retrieved 8 August 2013^
- Alix M. Freedman. Rolls-Royces of Ice Cream The New York Times, 22 February 1981, retrieved 8 August 2013^
- Raymond Cummings. The Vanilla Ice Cream Challenge, Part 2: Frusen Glädjé. Rating: 10 out of 10