Fruju is a New Zealand ice block brand manufactured by Tip Top. It stands for "fruit-juice".[1]
History
Fruju was started in the 1980s by Tip Top. The three following decades had television advertisements featuring the phrases "It's gonna hit ya" and "Ooh Aah".[2]
In 1978 Fruju was mainly consumed by teenagers and young adults. To make the brand appealing to adults, the brand encouraged its staff to dip Frujus in gin.[3]
The Pulp Fusion flavour was discontinued in the 2000s.[4] In the summer of 2017 Tip Top partnered with Coca-Cola