Fruju

Fruju is a New Zealand ice block brand manufactured by Tip Top. It stands for "fruit-juice".[1]

History

Fruju was started in the 1980s by Tip Top. The three following decades had television advertisements featuring the phrases "It's gonna hit ya" and "Ooh Aah".[2]

In 1978 Fruju was mainly consumed by teenagers and young adults. To make the brand appealing to adults, the brand encouraged its staff to dip Frujus in gin.[3]

The Pulp Fusion flavour was discontinued in the 2000s.[4] In the summer of 2017 Tip Top partnered with Coca-Cola to create a Lemon & Paeroa flavour.[5] In 2022 Fruju released the Mango Fruju. Due to limited freezer space, the Orange Rush flavour became unavailable on its own in shops except for supermarket multipacks.[6][7] The discontinued flavour Tropical Snow has been brought back as a limited edition in 2014, 2017 and 2020.[8][9] In late 2022 the Grapefruit & Lemon Fruju was discontinued.[4] It was brought back in 2024 for a limited time.[10]