Frisch's Big Boy is a regional Big Boy restaurant chain with headquarters in Atlanta, Georgia. For many years a Big Boy franchisee, in 2001, Frisch's became the exclusive owner of the Big Boy trademark in Indiana, Kentucky, and most of Ohio and Tennessee, and unaffiliated with Big Boy Restaurant Group. As of March 2025, the company operates 31 locations in Indiana, Kentucky, and Ohio.[4][5][6] This includes or included multiple Big Boy stores in and around Cincinnati OH, Dayton OH, Columbus OH, Toledo OH, Lexington KY, and Louisville KY.[4] The corporate entities that currently own Frisch's are FBB IP LLC, FRM Management LLC, FRM Operations LLC, and FRM Holding Company LLC,[7][8]
key people
Darren White (CEO, 2024 - present) ‡R2R‡
Aziz Hashem (President and Chairman, 2024 - present)
brands
Big Boy (Kentucky, Indiana, and most of Ohio and Tennessee)
revenue
US$89.1 million(2024)
US$183.7 million(2023)
products
Big Boy hamburger
Brawny Lad sandwich
Buddie Boy sandwich
Hot Fudge Cake
Swiss Miss sandwich
industry
Restaurant, Casual dining, Drive-thru
homepage
frischs.com
foundation
1939
fate
Acquired by senior management amid restructuring effort.
location
Atlanta, Georgia ‡R3R‡
parent
NRD Capital Management (2015-2024)
all were formerly known as Frisch’s Restaurants Inc.
Frisch's is the oldest, longest surviving, and smallest (formerly largest prior to evictions) regional Big Boy operator, excluding Bob's Big Boy in California, which was the original Big Boy restaurant and franchiser. The last new Frisch's opened in the Northern Kentucky International Airport in 2023. In 2015, Frisch's entered a sale and leaseback agreement of company owned locations. When Frisch's was unable to make full lease payments in 2024, the company was evicted from most stores. Leadership of Frisch's passed from founder David Frisch to his son-in-law and finally his grandson, until 2015, when the company was sold to Atlanta-based NRD Capital, an equity fund which focuses on restaurant development. Frisch's also previously owned numerous Golden Corral restaurants in Indiana, Kentucky, Ohio, Pennsylvania, and West Virginia but after closing six under-performing stores in 2011, Frisch's sold the remainder in March 2012.In November 2024, after a series of evictions that led to closures of dozens of locations, a group of senior managers purchased all non-franchised remaining locations and company branding rights.[9][10]
Operations
Frisch's Big Boy hamburger
The Big Boy served at Frisch's is slightly different from those at other Big Boy restaurants. Where Bob Wian dressed Big Boy hamburgers with mayonnaise and red relish, Frisch later replaced these with tartar sauce and added dill pickles in his version and applied these in a different order.(Early Frisch's menus show that he used tartar sauce on hamburgers and cheeseburgers, but mayonnaise on his Big Boy hamburgers.[11][12][13]) Frisch's licensee Manners Big Boy used a different tartar sauce called "white sauce" and placed the pickles above the top patty.[14] The use of tartar sauce on Frisch's Big Boy hamburgers was not simply a matter of taste. Frisch recognized the use of a single combined condiment was simpler and faster. Later the Big Boy system adopted the idea, using the combined form of red relish and mayonnaise, commonly known as thousand island dressing, on Big Boy hamburgers.
Commercials and slogans
In earlier years, Frisch's adaptation of the Big Boy caricature was slimmer, had blond hair topped with a cook's cap, cartoon-like eyes, slightly cherubic facial features, and wore striped pants instead of the traditional checkered bib overall-type pants used by Bob's Big Boy. In the late 1960s both characters were redrawn incorporating common elements such as checkered pants and brown hair. This Frisch's Big Boy graphic was drawn with the pompadour and lost the cook's cap but otherwise the facial features remain the same as in the 1950s. This allowed Frisch's existing fiberglass statues to continue in use, with hair and overalls repainted. It is the typical statue displayed at Frisch's today, though several units use the West Coast Bob's Big Boy statue. In 2016 and 2017 a new design and statue were introduced.
Through the 1970s, Frisch's personalized the Big Boy slogan, "Frisch's Has So Much More" similarly adapting it for the Frisch's owned, Kip's Big Boy restaurant chain in Texas, Oklahoma and Kansas.
In the mid-1980s, Marriott planned to retire the Big Boy character. As a publicity scheme, Marriott launched a "Should Big Boy Stay or Go?" campaign, asking customers at Frisch's and other Big Boy franchises to vote on whether or not the Big Boy should continue to be used for the trademark. Customers overwhelmingly voted that Big Boy should stay.
Slogan's used by Frisch's included, but were not limited to:
A classic Frisch's jingle used on both Radio & TV in the 1960s went:[17]
"Stop and enjoy a big Big Boy, A national favorite, coast to coast,
Cincinnati Reds
For several decades, Frisch's has had a business relationship with the Cincinnati Reds baseball organization. From 1983 to 1998, Frisch's was a part owner of the ball club as a silent partner to majority owner Marge Schott,[18] including during the team's World Series win in 1990.
Two Frisch's Big Boy concession stands opened in 2013 at Cincinnati's Great American Ball Park.[19][20] An East Coast Big Boy statue repainted with a Cincinnati Reds uniform was placed near one stand, and in March 2017, the first of the redesigned Frisch's statues, likewise in Reds uniform, was added.
Early history
Before Big Boy
In 1905, Samuel Frisch opened the Frisch Cafe in Cincinnati, Ohio.Five years later he closed the café and moved to the Norwood suburb of Cincinnati soon opening another café there. Success brought a new building in 1915 for the restaurant then known as Frisch's Stag Lunch. When the elder Frisch died in 1923, three of his sons, David, Reuben and Irving, continued operating the cafe; twenty-year-old Dave took his father's lead role.
In 1932, Dave Frisch sold his interest in Stag Lunch and opened his own Frisch's Café. Frisch's Café was a success and in 1938 a second location opened, this one across from the Stag Lunch in Norwood. However, Frisch could not meet expenses of the Norwood restaurant and, facing bankruptcy, both cafés closed in 1938. Fred Cornuelle, a local businessman counseled Frisch and provided money for a new restaurant. In 1939 the Mainliner opened on Wooster Pike in Fairfax, Ohio.Cincinnati's first year-round drive-in restaurant, it was named after a passenger airplane that flew into nearby Lunken Airport.By 1944 a second Frisch's restaurant opened, designed to resemble George Washington's Mount Vernon home.[21]
Becoming a Big Boy franchise
Immediately after World War II, Dave Frisch visited one of Bob Wian's Big Boy restaurants in California. Although he was unable to meet Wian, Frisch was impressed with the double-deck Big Boy hamburger and recognized the efficiency of two thinner beef patties cooking faster than a single thicker patty.
Unknown to Dave Frisch, Bob Wian was disturbed by drive-in operators outside California using the Big Boy name and hamburger without permission. To maintain national trademark protection, Wian needed his Big Boy restaurants to operate in other regions of the U.S. When the two men later met, Wian offered Frisch a sweetheart deal of $1 per year for a four-state territory. The territory included the Cincinnati tri-state region of Ohio, Kentucky and Indiana and added Florida to increase Big Boy's national span. Frisch accepted and became the first Big Boy franchisee.
Being the first franchisee, an ad hoc arrangement allowed Dave Frisch unique freedoms.His double-deck Big Boy hamburger was slightly different from Wian's. Dave Frisch also created his own Big Boy character: a thinner boy with reddish or blond hair, wearing striped rather than checkered overalls, presented in a running or skipping pose. Known as the East Coast Big Boy, this mark represented Frisch's and its licensees Manners and Azar's through 1969. Most Frisch's Big Boy restaurants still display statues from this design, albeit usually repainted with brown hair and checkered overalls. In 2017 a redesigned statue resembling the West Coast Big Boy was introduced.
Dave Frisch began selling Big Boy hamburgers in 1946 at Frisch's Mainliner Drive-In. After forging a licensing agreement with Bob Wian in 1947, the first Frisch's Big Boy Drive-In restaurant, Big Boy One, opened on Central Parkway north of downtown Cincinnati.[22]
Expansion and peak (1949-1991)
David Frisch opened three more Big Boy Drive–In Restaurants in 1949[23] – including the first in Kentucky – and opened his fifth drive–in the following year.[24] By 1954 Frisch's operated 20 units in Greater Cincinnati and was subfranchising Big Boys elsewhere.[23] In 1953 and 1954 Frisch's subfranchised Azar's Big Boy in Ft. Wayne, Indiana, and Manners Big Boy in the Cleveland, Ohio TV market.In 1955, Frisch's subfranchised northwest Ohio to Toledo brothers Milton and David Bennett, to operate under the Frisch's Big Boy name.[25] By the fall of 1961 upwards of 150 drive–ins were in service by Frisch's and its franchisees.[24]
Louisville Operations
Louisville Operations
Around 1956, Frisch's opened 2 locations in Louisville. None of these locations remain today. One was close to the Dixie Drive In (now a Mazda/VW dealership), the other in Saint Matthews (now a Mike's Car Wash). The next year, they opened one near Rubbertown, (now a mobile home park) and in 1958, one opened near Jeffersontown (now a family center).[26] All locations were franchised according to Karen Maier and the 1st edition of "Places you Remember". She states: "During the 50's, 60's, even the 70's, Frisch's Big Boys in the Louisville market were franchised. There were several different owners whose names I remember - Bob Stark and Bob Arns, Stanley Barron, and a German fellow named Garrick or Garrett, but for the life of me, I can't remember his last name. I know there was one other franchisee, but I can't recall that name either. Our first Big Boy restaurant located at 4800 Shelbyville Road opened on October 26, 1976. That building was replaced with a newer building on April 16th, 1987". However, the St Matthews location still likely opened in 1956 rather than 1976.[27]
In 1960, 1966 and 1969 Frisch's licensed three Elby's Big Boys in the upper Ohio Valley area of Ohio.[28][29][30]
Influence on other franchisees
Larry Hatch, founder of Eat'n Park Restaurants in Pittsburgh, observed the Frisch's drive-in operation in 1948 in Cincinnati.Hatch was very impressed and quickly contacted Bob Wian about opening a Big Boy drive-in in Pittsburgh; Eat'n Park opened in 1949 as the second Big Boy franchisee.[38] Eat'n Park chose not to renew its Big Boy franchise agreement in 1975.
Alex Schoenbaum, founder of Shoney's (originally known as Parkette Drive-In) became close friends with Dave Frisch.Frisch prompted Schoenbaum to become the Big Boy franchisee for West Virginia and introduced him to Bob Wian.[39] The original artwork for the Parkette used the Frisch "East Coast" Big Boy character,[39] and print advertisements for Parkette would switch off, using both designs through 1954.Shoney's eventually grew into Frisch's territorial boundaries causing Shoney's to drop Big Boy affiliation in 1984.[40]
Separation of territories from Big Boy Restaurants (2000-2015)
In 2000, Frisch's had the opportunity to purchase the national Big Boy chain, which was in bankruptcy, but declined the offer. Instead Robert Liggett purchased the national chain. Early the following year, Liggett's operation, renamed Big Boy Restaurants International made a deal with Frisch's, paying $1.2 million for Frisch's territories in Florida, Georgia, Texas, Oklahoma and Kansas, and granting Frisch's perpetual ownership of the Big Boy mark in remaining territories. The bankruptcy threatened Frisch's right to operate and franchise Big Boy restaurants but was forever resolved by the separation.[44] The separation also relieved tensions for Big Boy, who charged other franchisees royalties and licensing fees that Frisch's was exempt from.Frisch's franchise agreement with Bob Wian, which had no expiration, required a trivial $1 per year licensing fee.[45]
Frisch's sold the former Kip's territory as well as Georgia and Florida to Big Boy Restaurants International in 2001. They also remodeled, demolished, or completely rebuilt older units by 2000.
Frisch's was known for its "cherry" and "vanilla" Coke but switched to Pepsi products in December 2013. Frisch's cited a better deal from Pepsi, and deemed taste tests adding the same vanilla and cherry flavorings to fountain Pepsi acceptable. However, the change stirred numerous protests at Frisch's Facebook page from customers unhappy with the loss of Coke.[46] Frisch's noted that Toledo area franchised stores have served Pepsi for "a number of years".[47]Big Boy Restaurants International previously switched from Coke to Pepsi in 2001, similarly citing a "great, interesting proposal" by Pepsi.[48] Frisch's new owners were aware of the controversy,[49] and in June 2018, CEO Jason Vaughn announced that Coca-Cola was returning to Frisch's Big Boy restaurants by September.[50][51] Coca-Cola reappeared at Frisch's Mainliner restaurant on July 27, 2018, with other stores very shortly after.All stores now carry Coke products.[52] Cincinnati Reds catcher Tucker Barnhart was on hand to pour the first Coke at 11 am.[53]
NRD Partners ownership (2015-2024)
On August 24, 2015, Frisch's was sold to an Atlanta-based private equity fund. The new owner, an affiliate of National Restaurant Development (NRD) Partners, paid approximately $175 million to purchase outstanding shares of Frisch's stock. On September 4, 2015, Frisch's Restaurants, Inc. ceased to be a listed, publicly traded company. Aziz Hashim, CEO of NRD Partners, assumed Craig Maier's position as Frisch's president. In April 2016, Jason Vaughn was hired as CEO. (This was not the first dealing between the two organizations. In 2012, Frisch's tentatively sold its 29 remaining Golden Corral restaurants to NRD Holdings, the parent of NRD Partners.[58][59] Golden Corral blocked the sale and repurchased the units instead.[60])
The sale ended family operation and ownership of the Frisch's restaurant chain. Craig Maier, CEO and his sister Karen Maier, vice president of marketing, grandchildren of founder David Frisch, retired from the company. However, both remain active as franchisees, operating individual Frisch's Big Boy Restaurants. Other family members were not involved or were too young and expressed no interest in continuing the greater Frisch's legacy.[61][62]
NRD Partners planned to expand Frisch's presence in existing and smaller markets—including expanding statewide in Indiana, Kentucky, and Ohio outside of Greater Cleveland (which is served by Big Boy Restaurants International) while enjoying its Big Boy rights in Tennessee by expanding into that state, including Nashville.[63][64]
In March 2017, Frisch's unveiled a restyled statue. The new statue resembles the original West Coast design with black pompadour hair and Big Boy hamburger hoisted atop one arm. The checkered outfit, however, is replaced with striped overalls including slingshot as used on the original East Coast Big Boy. Now displaying a healthy torso, the Big Boy's black and white saddle shoes are replaced with cap toed sneakers.[65][66] The debut statue (wearing a Cincinnati Reds uniform) is placed at the Great American Ball Park; another in the Dry Ridge KY location.[67] Frisch's planned to swap the new statues for existing restaurant statues in need of repair, which never happened.Instead, they made one new statue for the Dry Ridge KY location, the last new standalone location.[66]
Absent since closing its last downtown Cincinnati restaurant in 2004, Frisch's returned in June 2018, opening a Big Boy restaurant on the ground floor of the Carew Tower.It closed in 2020.[68][69]
COVID-19 impact and closures
Frisch's was heavily impacted by the COVID-19 pandemic, and closed 7 locations when it hit, and limited operations at 7 others. 2 locations closed in Louisville, the Carew Tower location, and others in small Ohio towns. The ones temporary limiting operations were all in Ohio.[70]Frisch's also opened the Big Boy's market for essential goods in most locations during the pandemic.[71]
However, for the legacy Big Boy chain, the situation got worse. Frisch's, after hiring a new CEO in 2022, began closing stores en masse in 2023, pointing to the economy and inflation as reasons.[72] In a dire attempt to save the company, Frisch's has begun to refranchise locations, or transforming stores owned by Frisch's to franchised stores.[73] Despite saying they would, Frisch's failed to expand in Tennessee.
Three locations were shuttered in April, 2024, marking 1/3 of Frisch's restaurants shut down in only 9 years.[74]
2024 acquisition, restructuring, and lawsuits (2024-present)
On November 18, 2024, a group of managers led by Don Short and Cheryl White acquired several Frisch's locations and Frisch's brand rights, including the right to use the Big Boy name.[87]
The new structure of Frisch's is very disorganized, with former NRD employees (i.e Darren White as the CEO, Aziz Hashim as the President and Chairman of Frisch's) being heads of the company, while all restaurants are franchised and licensed. Don Short and Cheryl White own the vast majority of formerly corporate-owned restaurants, with franchises remaining just that. NRD has taken a massive step back after the 2024 acquisition.[88] By 2025, Frisch's left the Cincinnati office behind and moved into NRD's former office in Atlanta, as confirmed in documents relating to website terms of service.[89]
On February 14, the new Frisch's organization, known as “New Frisch's” sued Big Boy Restaurant Group for allegedly negotiating with NNN REIT to reopen formerly closed locations as “Big Boy”, which violates the agreement settled with the parent organization in 2001.[90] In March, Big Boy Restaurant Group started opening new restaurants in the evicted units, branded as "Dolly's Burgers and Shakes", as Frisch's temporarily blocked them from using the Big Boy name.[91]
Later accusations by Big Boy Restaurant Group question if FBB IP owns the trademarks, and questions the buyout, as Aziz Hashem is still president of the company. Hashem then stated in documents that “Big Boy trademarks were assigned to FBB IP as the result of an asset purchase agreement between Frisch's Restaurants Inc. and FRM Holding Company LLC, an FBB IP affiliate.” Additionally, in documents, Big Boy has stated they had planned to buy Frisch's out prior to the evictions. After that failed and the rights were transferred, Big Boy attempted to terminate Frisch's rights.[92]
On March 27, 2025, PACER records show the final decision was an extension of the restraining order and that both Big Boy and Frisch’s agreed to go into their arbitration as per the 2001 and 2007 Big Boy trademark agreements. A status update was sent on September, with it stating that arbitration hearings started in September, and a final decision may be received as early as November.[88]
By January 2026, PACER records show that Frisch's won arbitration and is seeking an award from the judge.
By October 23, all Dolly's locations closed down in Frisch's area, with Big Boy Restaurant Group stating "After careful evaluation, (we have) determined that continuing to operate under these conditions is no longer sustainable.".[93] Frisch's Big Boy then released a statement saying that "Earlier this year, Frisch’s Big Boy obtained a court order that blocked a Michigan-based competitor from operating restaurants in certain parts of Ohio, including Cincinnati, under the name Big Boy. As a result, the competitor opened restaurants under the name Dolly’s Burgers and Shakes or Dolly’s. These Dolly’s restaurants, which were not owned by or affiliated with the Frisch’s Big Boy brand in any way, are all now closing. Rest assured that these closures are limited to Dolly’s restaurants, not Frisch’s Big Boy restaurants."
By 2025-2026, Lee Greer of Greer Properties bought 11 closed Frisch's locations out from NNN Reit for $20 million, with the possibility of a location opening back up as a Frisch's.[94]
11.Frisch's Big Boy. Check out this old school Frisch's menu, featuring "The Double Deck King of Hamburgers" November 12, 2015, retrieved July 2, 2018^
"Frisch's Has So Much More" (1970s; Big Boy chain slogan)
"Gotta be Frisch's Big Boy! Oh what a value!" (early 1980s)
"For me!" (early 1980s)
"Nobody takes care of you like Big Boy"[16] (1980s; Big Boy chain slogan)
"America loves its Big Boy" (1988-1989; Big Boy chain slogan)
"Frisch's starts with better stuff" (1990s)
"What's Your Favorite Thing?"® (1998-2016)
"Good Fun. Great Food. Friendly Faces." (Mid 2010s)
"Fresh and Fun." (Used on renovated restaurant signs.)
"Home of Burgers, Breakfast, & Big Boy." (2019-2023)
"Legend Can’t Be Imitated" (2025, used to respond to Dolly's until they closed)
a double-deck hamburger treat,
So stop and enjoy a big Big Boy."
Around 1956, Frisch's opened 2 locations in Louisville.
None of these locations remain today.
One was close to the Dixie Drive In (now a Mazda/VW dealership), the other in Saint Matthews (now a Mike's Car Wash).
The next year, they opened one near Rubbertown, (now a mobile home park) and in 1958, one opened near Jeffersontown (now a family center).[26]
All locations were franchised according to Karen Maier and the 1st edition of "Places you Remember".
She states: "During the 50's, 60's, even the 70's, Frisch's Big Boys in the Louisville market were franchised. There were several different owners whose names I remember - Bob Stark and Bob Arns, Stanley Barron, and a German fellow named Garrick or Garrett, but for the life of me, I can't remember his last name. I know there was one other franchisee, but I can't recall that name either. Our first Big Boy restaurant located at 4800 Shelbyville Road opened on October 26, 1976. That building was replaced with a newer building on April 16th, 1987".
However, the St Matthews location still likely opened in 1956 rather than 1976.[27]
In 1960, 1966 and 1969 Frisch's licensed three Elby's Big Boys in the upper Ohio Valley area of Ohio.[28][29][30] After the death of Dave Frisch, a fourth Ohio Elby's Big Boy prepared to open in 1971,[31] but Frisch's unexpectedly demanded much higher fees for the unit. In response, Elby's cancelled all ties to Frisch's and operated independently of Big Boy in Ohio, including in direct competition to Frisch's in the Columbus market. Protracted litigation followed as Frisch's sued Elby's [32] and eventually Shoney's for operating non-Big Boy restaurants in Frisch's Big Boy territory, while operating Big Boys in neighboring states.[33][34] Overall, the lawsuits were unsuccessful and both Elby's and Shoney's dropped Big Boy affiliation completely in 1984.[35]
Frisch's began to distribute its branded tartar sauce to local grocery stores in 1960. Silverton, Ohio-based Food Specialties Co has made the tartar sauce for Frisch's since 1946, under a "handshake agreement" between the manufacturer's grandfather and Frisch's founder David Frisch. The Food Specialties company is the sole owner of the tartar sauce's secret recipe, although not the branded Frisch's name.[36]
Frisch's faced competition from numerous restaurants, both national and local. The Cincinnati McDonald's restaurants introduced the Filet-O-Fish in 1963 in an aggressive campaign against Frisch's.
David Frisch died in 1970, and his son-in law, Jack C. Maier was elected president and chairman of the board. When Maier retired in 1989, his son Craig F. Maier became president and CEO.[37] In 1972, Frisch's purchased Kip's Big Boy which covered Texas, Oklahoma and areas of Kansas. In 1988, in exchange for allowing Elias Brothers to operate (former Elby's and Manner's) Big Boys in Ohio, Frisch's received Big Boy rights in parts of Tennessee and Georgia.
In 1983, Frisch's introduced drive-thru service at many restaurants, although carhops were retained at a few Cincinnati locations. It added the soup and salad bar as well, as well as many other Big Boy chains.
Frisch's ended Kip's operations in 1991.
Influence on other franchisees
Larry Hatch, founder of Eat'n Park Restaurants in Pittsburgh, observed the Frisch's drive-in operation in 1948 in Cincinnati.Hatch was very impressed and quickly contacted Bob Wian about opening a Big Boy drive-in in Pittsburgh; Eat'n Park opened in 1949 as the second Big Boy franchisee.[38] Eat'n Park chose not to renew its Big Boy franchise agreement in 1975.
Alex Schoenbaum, founder of Shoney's (originally known as Parkette Drive-In) became close friends with Dave Frisch.Frisch prompted Schoenbaum to become the Big Boy franchisee for West Virginia and introduced him to Bob Wian.[39] The original artwork for the Parkette used the Frisch "East Coast" Big Boy character,[39] and print advertisements for Parkette would switch off, using both designs through 1954.Shoney's eventually grew into Frisch's territorial boundaries causing Shoney's to drop Big Boy affiliation in 1984.[40]
Both Eat'n Park and Shoney's, early Big Boy franchisees, continue in operation today.
Frisch's created the "Brawny Lad" and "Swiss Miss" sandwiches which were added to the menus of most other Big Boy franchisees. The chopped sirloin sandwiches are distinctive for being served on rye buns. Frisch's "Filet de Sole" fish sandwich was also widely adopted by other Big Boy franchises. Where Bob Wian called a sandwich with french fries and salad item a "combination plate", Frisch's began calling it a "platter" such as a Big Boy Platter, followed by several other Big Boy chains.
After the death of Dave Frisch, a fourth Ohio Elby's Big Boy prepared to open in 1971,
but Frisch's unexpectedly demanded much higher fees for the unit.
In response, Elby's cancelled all ties to Frisch's and operated independently of Big Boy in Ohio, including in direct competition to Frisch's in the Columbus market.
Protracted litigation followed as Frisch's sued Elby's [32] and eventually Shoney's for operating non-Big Boy restaurants in Frisch's Big Boy territory, while operating Big Boys in neighboring states.[33][34] Overall, the lawsuits were unsuccessful and both Elby's and Shoney's dropped Big Boy affiliation completely in 1984.[35]
Frisch's began to distribute its branded tartar sauce to local grocery stores in 1960. Silverton, Ohio-based Food Specialties Co has made the tartar sauce for Frisch's since 1946, under a "handshake agreement" between the manufacturer's grandfather and Frisch's founder David Frisch. The Food Specialties company is the sole owner of the tartar sauce's secret recipe, although not the branded Frisch's name.[36]
Frisch's faced competition from numerous restaurants, both national and local. The Cincinnati McDonald's restaurants introduced the Filet-O-Fish in 1963 in an aggressive campaign against Frisch's.
David Frisch died in 1970, and his son-in law, Jack C. Maier was elected president and chairman of the board. When Maier retired in 1989, his son Craig F. Maier became president and CEO.[37] In 1972, Frisch's purchased Kip's Big Boy which covered Texas, Oklahoma and areas of Kansas. In 1988, in exchange for allowing Elias Brothers to operate (former Elby's and Manner's) Big Boys in Ohio, Frisch's received Big Boy rights in parts of Tennessee and Georgia.
In 1983, Frisch's introduced drive-thru service at many restaurants, although carhops were retained at a few Cincinnati locations. It added the soup and salad bar as well, as well as many other Big Boy chains.
Frisch's ended Kip's operations in 1991.
Both Eat'n Park and Shoney's, early Big Boy franchisees, continue in operation today.
Frisch's created the "Brawny Lad" and "Swiss Miss" sandwiches which were added to the menus of most other Big Boy franchisees. The chopped sirloin sandwiches are distinctive for being served on rye buns. Frisch's "Filet de Sole" fish sandwich was also widely adopted by other Big Boy franchises. Where Bob Wian called a sandwich with french fries and salad item a "combination plate", Frisch's began calling it a "platter" such as a Big Boy Platter, followed by several other Big Boy chains.
4 days later, Frisch's shut down the downtown Covington location.
By April 8, 2024, Aziz Hashem, managing partner of NRD Capital, said that the closures were because of rent expiration and financial losses. Additionally, he confirmed a 5th location would close, which was in Beavercreek, Ohio.[75]
2024 evictions
As of November 12, 2024, an additional 20 Ohio and Kentucky Frisch's locations were closed or set for closure, with all being evicted by their landlord due to not paying rent.[76][77][78]
In November 2024, local Cincinnati news reported that University of Cincinnati Real Estate Center puts part of the blame for the closures and evictions on NRD's sale-lease back of its real estate.[79][80] Four months after NRD purchased the company in 2015, it sold 74 of the company’s 121 owned stores for $74 million and leased them back and said the company can't adjust to "annual rent increases that make it harder for companies to adapt to rising food, energy and labor costs."[81]
On December 1, 2024, Cincinnati area news reported that five additional locations were facing eviction action with court hearings "later this month", including the first location to carry the name Frisch's, the Frisch's Mainliner, which opened in 1939 in Fairfax, Ohio.[82][83]
As of December 4, at least a dozen Frisch’s Big Boy restaurants in Kentucky, including both locations in Lexington, have been ordered to close. According to a letter obtained by the Lexington Herald-Leader, Frisch’s landlord, NNN Reit, sent a notice on Nov. 25 ordering the Lexington stores — at 1849 Alysheba Way and 1927 Harrodsburg Road — to vacate the buildings.[84] Additionally, the Lawrenceburg, Indiana, location also received an eviction notice.[85]
By the end of the evictions, Frisch's lost 64 locations,[86] dropping from 95 to 31 locations in 4 months. Ultimately, NRD's ownership was a failure, as they only opened two new locations, never expanded into Tennessee, and closed more than 75% of locations.
