Fressnapf Tiernahrungs GmbH is a German franchise company for pet food. With over 1400 stores and 20 000 employees[1] in 12 European countries it is the largest European pet product retailer.[2]
History
At 24 years of age, Torsten Toeller founded his first store for pet food and pet supplies in Erkelenz, Germany. Inspired by similar American pet superstores, he adapted the concept for the European market. From 1992 on, franchise stores were developed. In 1997, the first stores outside Germany were founded. Since then, the company has been awarded several prizes in Germany, ranking the franchise system among Burger King and McDonald's.
Franchises
Today, Fressnapf has stores in eleven European countries. The highest number of stores is in Germany (777), followed by Austria (90) and Netherlands (52).