Fresh Start was the first powdered detergent to come in a plastic bottle. It was also one of the first detergents to be highly concentrated, before all detergents went concentrated.
Fresh Start was a product of the Colgate-Palmolive company and was introduced in the late '70s. In 2005, Colgate-Palmolive sold the North American rights for Fresh Start to Phoenix Brands.[1] The target audience of Fresh Start was mainly active women. Advertisements from that time also depict active women having fun without worrying about laundry.
External links
- Fresh Start’s Marketing and Packaging Gave a Fresh Start to Powder Laundry Detergent (posted Sept. 30, 2010; viewed Oct. 11, 2015)
References
- Colgate To Sell Its North American Laundry Detergent Brands. Form 8-K, Filing Date: 07/12/2005 SECdatabase.com, retrieved 12 October 2015^